Our Back40 Step-By-Step Process

We take a team approach to our custom projects, and you will be an important part of the process. Your Back40 project manager will be your expert guide managing production and our team of designers and developers – from concept to completion.

Discovery & Strategy

Once you complete and submit your design survey, you'll meet with your project manager, designer, and project team to define website goals and set timelines.

Ideation & Design

We will present carefully developed design concepts and outline the project plan. We will move forward once the designs are approved.

Production & Development

We will transform your website concepts into a detailed design mockup. You will review and provide feedback on the developing website, and we will make the changes as we work toward your fully functioning website.

Review & Approval

You will test drive the functioning website. We make the final changes to your full-featured website.

Testing

We test your pages, links, and applications to ensure your launch will be a success.

Launch

The moment you've been waiting for... we will update the DNS records and your website will be officially live on the internet - ready for visitors. We will train you on the ins and outs of the new website and how to maintain it going forward.

Support & Maintenance

We don't just leave you and your website hanging. We provide secure hosting services, DNS management, and ongoing support & maintenance. We're a click or call away if you forget how to log in, need help resizing images, or if you're ready to start promoting your website with our digital marketing services.

Get Started With Back40 Design

Our Culture of Partnership

At Back40, we don’t just complete projects – we build partnerships. We collaborate closely with each client, offering education, transparency, and support through every stage.
Dave Miller, Back40 Design President with Boyd Cummings, Sac & Fox Nation
Dave Miller, Back40 client Boyd Cummings of the Sac & Fox Nation, and Bailey the office dog
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Back40 redeveloped our Merrick Tool, LLC website. Tim was professional, patient, and made the process very smooth.

Kenneth Doughty

Merrick Tool
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Frequently Asked Questions

What does your web design process look like from start to finish?

Our process flows through clear stages: Discovery & Strategy, Ideation & Design, Production & Development, Review & Approval, Testing, Launch, and Support & Maintenance. Each phase has defined milestones so you always know what’s happening next.

You’re an essential part of the project. We rely on your goals, feedback, and subject matter expertise. You’ll review designs, preview the developing website, and approve final changes before launch.
Your dedicated project manager is your main point of contact. We use email, calls, virtual meetings, and clear timelines to keep you updated. Our goal is to be proactive, not reactive, so there are no surprises.

What is Back40’s company culture like?

Back40’s culture is built on partnership, honesty, and service. We value collaboration, open communication, and long-term relationships, both within our team and with our clients. Many of our client relationships span 10+ years.

Because we’ve refined our process working with Oklahoma City, Edmond, and statewide clients, we understand local markets, seasonal patterns, and regional customer expectations. That local insight shapes how we design, write, and market your site.

Launch is the beginning, not the end. After your site goes live, we offer ongoing hosting, support, security updates, content help, and digital marketing. You can come back to us whenever you’re ready to grow, adjust, or promote your website further.