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decision making process is part of a project managers job

7 Project Management Soft Skills Everyone Should Have

Soft skills are important to a project’s success but can’t be easily measured. Some of the most critical soft skills for project managers include: Communication

How Often Should You Update Your Website?

For the benefit of your customers and search engines, it’s best to keep your website updated frequently. When a website is updated on a regular

Digital Branding

10 Steps to Successful Digital Branding

There has never been a better time to use strategic branding to establish a distinct identity and successful digital brand for your business.
The Best Digital Marketing Tools for Marketers in 2021

The 16 Best Digital Marketing Tools

We’ve compiled a list of the 16 best digital marketing tools businesses are using today. Find out what tools will help grow your digital presence.
Digital Branding

Digital Branding & Strategies for Small Businesses

Digital branding is about building your brand name using SEO, social media as well as establishing your brand's story and presence in the digital space.

Online Marketing vs Digital Marketing: How They Differ

Online Marketing vs Digital Marketing Although it might not seem like it, there are subtle differences when it comes to digital marketing, internet marketing, and

Billboard Advertising Statistics, Cost & Effectiveness

Americans spend 100's of hours each week driving in their cars. But is billboard marketing worth it? How about billboard advertising cost, statistics & effectiveness?

Facebook Antitrust Lawsuits Bring More Uncertainty for Businesses in 2020

Today, it was announced that 40 states have filed a lawsuit alleging Facebook has engaged in practices that violate antitrust laws in the US. For

AAIP Slideshow

The 10 Best Advertising Blogs to Follow

The best creative advertising blogs & digital advertising blogs provide industry insights, trends, tools and more. Here are Back40 Designs top 10 list for 2020.
Phone book advertising

Phone Book Advertising vs Digital Marketing Solutions: A Catch 2020 on the New Age of Advertising

Is there still value in phone book advertising? Find out more on what has changed and the impact of the internet on how we advertise.
Pros and Cons

Is WordPress Good for Professional Websites in 2020?

Is WordPress good for professional websites? Many fortune 500 companies use it, but is it right for your business? Let us look at the pros
Graphic Design vs. Web Design

14 Benefits of a Full-Service Marketing Firm

Should you hire a marketing agency or a full-service marketing firm? If you need more sales, customers, or patients then you'll benefit from Back40's hybrid
Graphic Design vs. Web Design

Graphic Design vs Web Design – The 5 Differences Explained

It’s not about graphic design vs web design, as the two have a lot in common. Both will benefit your website when used in unison.
ADA

Website ADA Compliance Checklist: 5 Easy Steps 2020

Under the ADA, websites must be accessible across all devices. Failing to comply not only creates bad experiences for site visitors with disabilities but it
SEO

How Bahama Buck’s (or any multi-location franchise) could Improve its Google Maps Rankings

While preparing for our upcoming Edmond Chamber tech series presentation about setting up and optimizing your Google My Business profile, we started researching opportunities all
Mobile phone google

How Paid Search & Organic Listings Work Together

Integrating both paid search (PPC) with search engine optimization (SEO) into your digital marketing strategy can make a big impact on your results.
Diamond Ranch

Pivotal Project from 2002

As Back40 celebrates its 20th year anniversary, I thought it would be fun to highlight several key projects that help shape the company. First up:
Website Cost

How much does a website cost?

It’s not a question of "do you need a website." We all know the answer is a resounding “yes” if you want to be found