About Addison HVAC
Addison HVAC, based in Orlando, Florida with national distribution, is a leading manufacturer of commercial heating, cooling, and dedicated outdoor air systems (DOAS). The company provides high-performance HVAC solutions for schools, office buildings, industrial facilities, healthcare environments, and specialty applications. Known for engineered quality, energy efficiency, and indoor air quality expertise, Addison supports engineers, contractors, and facility managers with detailed product documentation, technical resources, and customer service. Their systems deliver reliable environmental comfort for diverse commercial applications nationwide.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Addison HVAC needed a website that could handle a vast and technically complex product catalog (DOAS units, rooftop packaged systems, modular indoor units, split systems, custom HVAC solutions), while serving multiple user types — building owners, engineers, contractors, dealers, facility managers, and service technicians. They also needed to provide technical documentation and support resources (installation guides, service manuals, training) and ensure ease of navigation so B2B buyers and service teams could quickly find what they need.
Solution
Back40 designed a structured, modular website architecture that organizes content by Products, Industries, Resources, Service, and Company. We built detailed product pages (with specs and downloadable documentation), industry-specific guidance, a robust resource and support portal (manuals, IOMs, video tutorials, certified-technician login), and a dealer-locator tool. We also implemented clear contact and lead initiation tools, and crafted messaging focused on indoor air quality, efficiency, and long-term value, positioning Addison as a trusted solutions partner rather than simply a manufacturer.
Result
The new site became a central hub for Addison HVAC’s client base: engineers and building specifiers can evaluate equipment and download documentation; contractors and service technicians can access installation and maintenance resources; dealers and reps have tools to connect with clients; and building owners/facility managers can understand the benefits (efficiency, indoor air quality, indoor environmental comfort). The website enhanced Addison’s credibility in the commercial HVAC market, supported sales and technical support processes, and provided a scalable platform for future product launches, new resources, and ongoing updates.
