About Bethany Children’s Center
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Bethany Children’s Health Center required a digital platform capable of clearly communicating complex pediatric medical services while guiding families through emotionally difficult care journeys. The website needed to support physicians, facilitate referrals, engage donors, and remain adaptable to frequent medical updates, all while maintaining clarity and compassion.
Solution
Back40 Design architected a scalable, audience-driven website that organizes inpatient programs, outpatient clinics, therapy services, research initiatives, and family resources into clear pathways. We engineered dedicated funnels for referrals, admissions, donations, volunteering, and careers, reducing friction and increasing engagement. The design intentionally balances clinical credibility with warmth and accessibility, ensuring families feel supported while professionals trust the information presented.
Result
The new platform strengthens Bethany Children’s digital presence and advances its mission. It improves referral flow, increases donor engagement, enhances recruitment visibility, and provides families with immediate access to critical care information. Built for growth, the site allows the hospital to expand services and update medical content without structural limitations.
