Biloxi Wholesale Markets

About Biloxi Wholesale Markets

WMIGiftShows.com is the official website for the Biloxi Wholesale Gift Show, a regional trade event connecting retail buyers with exhibitors offering home décor, apparel, jewelry, gourmet goods, and more. Back40 developed the site to support event promotion, exhibitor information, and buyer registration for a streamlined market experience.
Visit the Biloxi Wholesale Markets Website

Services Included

  • Website & UX Design
  • Extensive SEO & Content Strategy
  • Branding, Print, & Ongoing Media
  • Digital Marketing & PPC Management
  • Expanded Support
Wholesale webpage

Challenge

Wholesale Marketers needed a more predictable and scalable flow of qualified leads for their wholesale distribution services across the Oklahoma region. Their previous digital marketing efforts delivered inconsistent results, and their Google Ads campaigns were not effectively targeting the right search intent or geographic markets.

Because their business serves both repeat commercial buyers and new retail customers, they needed a strategy that could:

  • Increase visibility in search engines for high-value commercial keywords
  • Reduce wasted ad spend on irrelevant or low-intent keywords
  • Drive more form submissions and quote requests
  • Improve overall digital ROI during peak seasonal demand
Wholesale Marketers partnered with Back40 to create a results-driven digital marketing strategy built on data, clarity, and consistent optimization.
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Solution

Back40 restructured Wholesale Marketers’ Google Ads and digital presence to focus on high-intent traffic, geographic relevance, and measurable lead generation.

Our strategy included:

1. Full Google Ads Audit & Restructure

We rebuilt their campaigns with tightly themed ad groups, updated ad extensions, optimized keyword match types, and eliminated irrelevant search terms that were draining budget without driving conversions.

2. High-Intent Keyword Targeting

Back40 identified and focused on the search terms that indicate real purchase intent within their service area, such as wholesale supply queries, seasonal product demand, and commercial purchasing terms.

3. Landing Page Optimization

To improve conversion rates, we refined landing page messaging and clarified calls to action to ensure users moved from interest to inquiry more quickly. This included updated headings, product groups, and simplified pathways to request quotes.

4. Geotargeting Adjustments

We refined their location targeting to reach the most profitable geographic zones, ensuring ad dollars were invested where active buyers were actually searching.

5. Ongoing Performance Optimization

Back40 implemented ongoing monitoring, A/B testing, keyword tuning, and negative keyword refinement to continually lower cost per click and boost conversion efficiency. The combined approach turned their digital marketing into a measurable lead-generation system instead of an unpredictable expense.
The exterior of the Mississippi Coast Coliseum & Convention Center advertising the Biloxi Gift Show at dusk.

Result

Wholesale Marketers experienced dramatic improvements in both lead quality and overall ad performance shortly after implementing Back40’s optimized Google Ads strategy.

Key outcomes included:

  • Higher-quality leads from better-aligned search intent
  • Significant reduction in wasted ad spend, thanks to refined targeting and keyword controls
  • Increased conversions, with more inquiries and quote requests coming directly from Google Ads
  • Greater visibility for their highest-value commercial product categories
  • Improved ROI, giving the client confidence in digital marketing as a dependable revenue engine

Back40 transformed Wholesale Marketers’ digital marketing ecosystem into a powerful, scalable lead-generation channel, allowing their sales team to focus on fulfilling orders instead of searching for them.

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