About Central OK Habitat for Humanity
Central Oklahoma Habitat for Humanity, located in Oklahoma City, is a nonprofit organization dedicated to providing affordable homeownership opportunities for families in need. Through volunteer labor, community partnerships, and donor support, COHFH builds and rehabilitates homes to strengthen local neighborhoods. The organization also operates ReStore locations offering discounted building materials and home goods. By empowering families with stable housing and financial education, Central Oklahoma Habitat for Humanity helps create long-term community impact and supports the mission of safe, decent, affordable housing for all.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Central Oklahoma Habitat for Humanity needed a website that could clearly communicate their mission while serving very different audiences: families seeking affordable homeownership, volunteers, donors, business partners, and ReStore customers. The organization also needed a way to streamline applications, increase volunteer participation, encourage donations, and share impact stories — all while maintaining trust and transparency.
Solution
Back40 created a user-friendly, mission-centric website that organizes content around Habitat’s key operational pillars: Homeownership Programs, Volunteering, Donations, and ReStore operations. We designed clear pathways for each audience, using structured navigation, step-by-step program pages, and prominent calls to action. The site balances emotional storytelling with practical information and integrates donation tools, volunteer sign-up features, and ReStore service pages in a cohesive and scalable platform.
Result
The new website strengthened COHFH’s ability to reach and engage the community — making it easier for families to apply for housing, volunteers to sign up, donors to give, and the public to learn about Habitat’s impact. The updated structure supports ongoing outreach, improves usability across all audience types, and serves as a reliable digital foundation for fundraising, program growth, and community partnerships.
