About DripLoc
DRIPLOC, located in Oklahoma City, manufactures specialized grease containment systems and rooftop ventilation maintenance products for restaurants, commercial kitchens, and service providers across the United States. Their product line includes grease containment units, hinges, filters, and duct-cleaning equipment designed to prevent roof damage and fire hazards. DRIPLOC also offers service programs and compliance resources to support safety and environmental standards. Known for innovation and reliability, the company helps protect facilities while improving maintenance efficiency for food-service operations nationwide.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
DRIPLOC needed a website that could represent their dual nature as both a manufacturer of specialized grease-containment and ventilation maintenance hardware and as a service provider offering turnkey rooftop/hood-cleaning solutions. They had a large, technical product catalog, needed to provide compliance documentation (SDS, safety sheets), serve B2B clients (restaurants, facility managers, distributors), and enable online sales and distributor sign-ups — all while communicating safety risks, regulatory importance, and the urgency of grease-containment.
Solution
Back40 designed a modular, content-rich website with a comprehensive product catalog, clear service program descriptions, e-commerce/shop functionality, and a distributor-onboarding channel. We organized content by audience (end-users vs distributors), combined technical documentation (SDS, warranty, installation videos) with marketing and risk-awareness storytelling (why grease containment matters, cost of rooftop damage or fire risk), and provided intuitive navigation and CTAs for purchase, service inquiries, or distributor partnership. The design balances professionalism, technical clarity, and brand identity.
Result
The new DRIPLOC website functions as a full-service digital platform: a resource for restaurants and facility managers to address grease-related hazards; a shop for specialized hardware; a service-contract gateway; and a distributor recruitment tool. It enhances DRIPLOC’s brand credibility, supports nationwide distribution, simplifies lead generation for both product sales and maintenance services, and provides a scalable foundation for future product line expansion.
