About Gemini Industries
Gemini Industries, headquartered in El Reno, Oklahoma, is a leading manufacturer of wood coatings, industrial finishes, stains, and specialty coatings distributed throughout North America. Serving professionals, distributors, and industrial clients, Gemini provides high-performance products along with technical documentation, SDS resources, and dealer support. With multiple brands under its corporate umbrella, the company is known for quality craftsmanship, innovation, and reliability. Gemini Industries continues to expand its capabilities, offering solutions for woodworking, flooring, cabinetry, and industrial finishing applications across various sectors.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Gemini Industries, Inc. needed a website that could support a broad and growing business: multiple brands and product lines (wood finishes, coatings, stains, floor finishes, industrial coatings, etc.), distribution support (dealer locator; SDS/PDS search), corporate information (history, leadership, facilities), internal resources for employees, and new content (news, updates, product catalogs). The site had to serve multiple audiences (distributors, end-users, industrial clients, job seekers, employees) and handle the complexity of manufacturing, safety documentation, and brand diversification.
Solution
Back40 Web Design developed a comprehensive, modular website with a clear, intuitive information architecture. We organized the site into logical top-level sections — About Us, Products/Brands, Resources, Contact, Careers, News — to cover all stakeholder needs. We built tools like SDS/PDS search, dealer locator, product catalog downloads, and internal employee portals (for HR/IT/resources), while presenting Gemini’s broad brand family under a unified corporate identity. The design balances technical detail with user-friendly navigation, and makes expanding content or adding new brands/facilities manageable over time.
Result
The new website became a central digital hub for Gemini’s operations and brand presence — enabling customers and distributors to easily find products and technical data, helping the company support regulated manufacturing standards, and giving employees access to internal tools and resources. It supports Gemini’s growth trajectory, facilitates transparency, strengthens brand coherence across multiple product lines, and provides a scalable platform to adapt as the company expands.
