About Head & Neck Cancer Alliance
The Head and Neck Cancer Alliance (HNCA) is a national nonprofit organization dedicated to education, early detection, patient support, and advocacy for individuals affected by head and neck cancers. Based in the United States, HNCA coordinates nationwide screening events, provides patient and caregiver resources, and partners with medical professionals to advance awareness and survivorship. Through programs like OHANCAW™, peer support networks, and educational materials, HNCA empowers communities with life-saving information and compassionate guidance, strengthening national outreach in cancer prevention and care.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
The Head and Neck Cancer Alliance needed a website capable of serving multiple critical roles: patient education, caregiver support, national screening coordination, volunteer recruitment, fundraising, advocacy, and professional outreach. Their content was broad, medically complex, and frequently updated. They needed a website that was accessible, emotionally supportive, easy to navigate, and capable of managing large-scale awareness events and programs.
Solution
Back40 Design created a modern, highly organized website architecture that separated patient resources, programs, educational initiatives, and professional tools into clear user pathways.We developed intuitive navigation for a multi-audience platform—patients, caregivers, survivors, medical professionals, donors, and volunteers.
We also integrated structured program pages, resource libraries, event information for OHANCAW™, volunteer forms, donor funnels, and storytelling components such as survivor stories. The design balances compassionate content with professional credibility, ensuring usability and emotional resonance.
Result
The redesigned website became HNCA’s central digital hub for awareness, early-detection campaigns, patient services, and national outreach. The site now supports thousands of patients and caregivers seeking reliable information, streamlines volunteer and screening-host registration, enhances donor engagement, and strengthens the organization’s national visibility as a trusted authority in head and neck cancer support. The flexible architecture ensures HNCA can continue expanding programs and updating resources with ease.
