About Nelson Landscaping
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Nelson Landscaping, a long-standing Back40 client for more than 15 years, needed a digital presence that accurately reflected their premium landscape design, outdoor living construction, and high-end hardscape services. Their previous website and outdated content caused confusion with basic “lawn mowing” or “lawn care” companies—services they do not offer.
Beyond the website, Nelson required stronger visibility in search engines, clearer differentiation from commodity lawn services, and a digital strategy that matched their reputation as a full-scale landscape design–build firm.
To support their growth, they also needed a long-term marketing system that could:
- Improve Google search visibility
- Bring in qualified project leads
- Strengthen their luxury brand identity
- Support their Google Business Profile
- Manage ongoing PPC and social media advertising
- Expand into companion services like Nelson Pools
- Maintain consistency across print, vehicle signage, and Outlook Magazine advertising
Solution
Website & UX Design
We developed a visually rich, luxury-focused website with clear navigation separating design, hardscapes, drainage, irrigation, pools, and outdoor living services. A robust project gallery showcases Nelson Landscaping’s craftsmanship with high-end photography and project storytelling.
Extensive SEO & Content Strategy
After conducting an in-depth SEO and competitor audit, Back40 identified the terminology, content gaps, and ranking opportunities needed to separate Nelson Landscaping from lawn-care companies and dominate high-value design/build keywords.
We then created:
- High-value core service pages for each major offering (landscape design, outdoor living, pools, drainage, irrigation, hardscapes, etc.)
- 50 supporting blog articles to strengthen topical authority and improve ranking for long-tail and local search queries
Branding, Print, and Ongoing Media
- Logo and brand identity design
- Vehicle and trailer signage
- Print design and collateral
- Long-running ad placement in Edmond Outlook Magazine
Digital Marketing & PPC Management
- Google Business Profile optimization and post management
- Monthly content updates
- Targeted PPC and Google Ads campaigns
- Social media marketing support
- Reporting and performance monitoring
Expansion Support — Nelson Pools
Back40 also built a companion website for Nelson Pools, extending the brand into luxury swimming pool design and installation while maintaining cohesive branding and SEO alignment.
Result
The redesigned website and integrated digital strategy firmly positioned Nelson Landscaping as one of Oklahoma’s premier landscape design–build firms.
Key outcomes include:
- Significantly improved lead quality, attracting homeowners seeking large-scale custom projects instead of lawn-care inquiries
- Clear differentiation from lawn mowing and general lawn-care companies
- Expanded search visibility through professionally written core pages and 50 supporting SEO blog posts
- Consistent branding across web, print, signage, and advertising channels
- Higher-performing Google Ads campaigns, reducing wasted spend and converting more high-value leads
- Improved Google Business Profile engagement, driving more calls, clicks, and inquiries
- A scalable platform supporting new services, project galleries, and the launch of Nelson Pools
Andy Nelson
