About Speedhorse Magazine
Speedhorse, headquartered in Oklahoma, is one of the Quarter Horse racing industry’s most trusted media brands. As a long-standing publisher, Speedhorse provides race results, industry news, stallion listings, breeder resources, and digital magazine content for fans, trainers, and breeders nationwide. Their coverage spans major events, sales, and bloodline performance, serving as an essential hub for the American Quarter Horse racing community. Speedhorse continues to support the industry by delivering authoritative reporting, advertising opportunities, and comprehensive racing data.
Services Included
- Website & UX Design
- Extensive SEO & Content Strategy
- Branding, Print, & Ongoing Media
- Digital Marketing & PPC Management
- Expanded Support
Challenge
Speedhorse needed a website that could serve as the digital home for Quarter Horse racing news, data, advertising, and magazine content. The platform needed to manage frequent editorial updates, display racing stats and archival content, support stallion advertising, and maintain the long-standing reputation of Speedhorse as a trusted industry authority. They required a system that worked for both readers and advertisers while maintaining fast performance and intuitive navigation.
Solution
Back40 built a structured, publisher-friendly website that organizes Speedhorse’s extensive content into clear categories: News, Results, Stallion Register, Magazine, Advertising, and Media Galleries. We developed flexible advertising modules, easy-to-update editorial tools, and dedicated pages for racing data and stallion listings. The design balances a professional media aesthetic with usability, ensuring fans and industry professionals can quickly find current news, race information, or breeding resources.
Result
The new Speedhorse website strengthened the publication’s digital presence and elevated their role as a premier resource in Quarter Horse racing. Advertisers gained more visibility, readers gained easier access to news and results, and the editorial team gained an efficient platform for posting updates. The site now functions as the industry’s daily hub for racing information, breeding resources, and magazine engagement—supporting both Speedhorse’s media mission and its revenue model.
