Social Media & Analytics

Facebook Antitrust Lawsuits Bring More Uncertainty for Businesses in 2020

Today, it was announced that 40 states have filed a lawsuit alleging Facebook has engaged in practices that violate antitrust laws in the US. For

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Understanding Facebook: A break down of the 5 types of Facebook posts

Engaging with the followers on your Facebook Business page is key. Whether it's with a photo, a video, or text – the type of post
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How Social Media Can Benefit Your Business

Many companies don't use their social media profiles and pages as a strategic part of their brand. We look at the top three ways social
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Javelin Update: New Social Media Module Now Available

There's a new module available on your site called Social Icons. Just like the Text Module or Gallery Module, you can add this new module
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Part 2: How to Choose an Objective for Facebook Marketing Campaigns

This second post in our series on Facebook Advertising is a guide for selecting the right Campaign Objectives. We’ll outline the different options and when
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How to Deal with Negative Twitter Comments

Social media can be a great tool for getting the word out. But when that word is unkind or unfair - and it’s about you?
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Social Media: Only Part Of The Enchilada

Social media is a great tool, but it is only a tool. Having a website can complete your digital presence.
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New to Twitter Cartoon

Are you new to the exciting world of tweets and twittering? Here's a cartoon for you.
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Making Time for Social Media

It seems like today every one is talking about Google +, Facebook, Twitter, Linked in, RSS feeds, YouTube, Vimeo and countless other social media programs
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Twitter & Facebook icons: standard or styled?

Sometimes a client goes with it; sometimes not. Do you spend the time to re-develop social media icons or just place them in a design?
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Social Media vs. Websites

It's not a question of either/or. It's a question of focus. Do you know where your focus should be in 2011?
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Creation of a Twitter Contest

Our process and plan in creating a social media contest.
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Back40’s Ever Changing Company Policy on twitter

The thought of a employee being able to say something not harmoniously aligned with the company brand - choke, gag, help...
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How I Figured Out Twitter

Fear not. It's a simple 5 step program - 4, if you already have a twitter account
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