Traditional Media & Print

Online Marketing vs Digital Marketing Although it might not seem like it, there are subtle differences when it comes to digital marketing, internet marketing, and

Americans spend 100's of hours each week driving in their cars. But is billboard marketing worth it? How about billboard advertising cost, statistics & effectiveness?

The best creative advertising blogs & digital advertising blogs provide industry insights, trends, tools and more. Here are Back40 Designs top 10 list for 2020.

Is there still value in phone book advertising? Find out more on what has changed and the impact of the internet on how we advertise.

Is WordPress good for professional websites? Many fortune 500 companies use it, but is it right for your business? Let us look at the pros

Should you hire a marketing agency or a full-service marketing firm? If you need more sales, customers, or patients then you'll benefit from Back40's hybrid

It’s not about graphic design vs web design, as the two have a lot in common. Both will benefit your website when used in unison.

Under the ADA, websites must be accessible across all devices. Failing to comply not only creates bad experiences for site visitors with disabilities but it

As Back40 celebrates its 20th year anniversary, I thought it would be fun to highlight several key projects that help shape the company. First up:

It’s not a question of "do you need a website." We all know the answer is a resounding “yes” if you want to be found

So this little endeavor I started way back when turns 20 years old this year. Yep, Back40 is celebrating 20 in 2020.

Back40 is packing up to move 6 miles (or 25 minutes with Edmond traffic) over to Covell and Kelly. If all the remodeling goes as

Your business is growing and 2020 looks to be a good year. You want to invest in more marketing. You’re thinking, “I can hire someone,

It’s not every day you get to work with someone halfway across the world. But, we did. One of our long-term, local clients partnered with

Clients often question if investing in a professional designed logo is worth the money. We believe this is one scenario where it's true to say

In our ever-digital world, it’s easy for companies to forget how printed materials can benefit their business. After all, if you can update everything online

Don’t let your digital marketing strategy end at the purchase – use it to transform your customers into loyal brand advocates. We’ll follow the journey

Combining several online marketing tactics is the most effective approach for reaching marketing goals. We’ll follow the journey of a potential customer through the purchase