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Part 4: How To Pick The Right Facebook Ad Type

There are many different types of ad layouts on Facebook. Learn which one(s) could be best for you.
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Part 3: Choosing the Perfect Target Audience for your Facebook Campaigns

The third post in our series on Facebook Advertising is a how-to on Targeting. Learn how to identify and reach your audience.
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Part 1: Introduction to Facebook Advertising

What are the benefits of a Facebook advertising campaign? Who should use Facebook Ads? In this post we talk about the basics of adding Facebook
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2nd Quarter Bonuses & Open Books Management

We handed out bonus checks yesterday. It was a good day. Here's what some B40ers did with their well-earned funds.
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Before and After Print Designs

Design is all about problem solving, innovation, clear communication, and making things better.
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How to not update a website for 10 years

What website do you know that has been online for 10 years and never been updated? I know of one - I built it.
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NICE Post

Everyone needs a little NICE in their life... especially creatives.
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Old Flash vs. New Accessible

Back40 Design launched two Oklahoma website designs which replaced old Flash sites with brand spankin' new easily accessible websites. Take a look at the before
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Thank You Kelly Goto

My ode to Kelly Goto, web developer. I heard Kelly speak at a web conference 12 years ago. I took what I learned and started
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Who needs a designer anyway?

Every time I turn around I find another person trying to create marketing materials in design programs like Photoshop. So if everyone knows how to
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SEO Educational Series – Part 3

With SEO, what search engine expertise am I really paying for? Part 3 of an educational series.
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SEO Educational Series – Part 2

What does search engine optimization include? How do I choose my keyword search terms? What are typical SEO results & time lines? What is a
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Web Design Portfolio

Creating and sharpening a web design portfolio can be daunting task. This blog can help you think through some of the variables to making a
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Our No IMs & Tweets Experiment

What if you stop using IMs at work? We did. We learned a lot from our 3 week experiment.
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What Web Designers Can Learn From Dating Websites

Research disclaimer: My time on these websites has been strictly research. And I have already cleared this with my CFO and wife, Sandy.
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What Makes a Design Print Portfolio Great

What makes a design print portfolio go from good to great? Our tips to showcase your best work.
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HTML vs. CMS: Define & Translate Please

HTML vs. CMS: We speak Web. So you DON'T have to. A brief educational summary of the Content Management System revolution.
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How to Design a Web and Print Portfolio

How to Design a Successful Portfolio - Easy Tips from Back40 Design Group
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