As a leading digital marketing and content marketing agency, we specialize in creating compelling content that drives engagement, boosts brand visibility, and generates leads for small to medium-sized businesses in Edmond, OK, OKC, Houston, TX, and beyond.
In today’s competitive online landscape, simply having a website isn’t enough. Content marketing is a strategic approach to attracting customers through informative and engaging content. But is it the right fit for your small business? Consider these key questions to determine if content marketing services can help you achieve your goals:
What is Content Marketing?
In today’s digital world, your audience is bombarded with information. Content marketing cuts through the noise by providing valuable content that attracts and educates potential customers.
Benefits of Content Marketing
Content marketing is a powerful tool for small businesses to level the playing field against larger competitors. It’s a cost-effective way to achieve your marketing goals and see real results.
Content marketing goes beyond keywords and optimized pages. It’s about telling your story cohesively across various channels and media.
At Back40 Web Design, we craft engaging content that captures your brand essence and resonates with your audience. From website pages to blog posts, print materials to social media, we ensure consistent messaging and branding.
Let us help you connect with your audience, build trust, and drive meaningful engagement for business growth.
Content marketing isn’t just keyword research and optimized pages. It’s about telling your story in a way that presents a cohesive, compelling brand to your customer through various channels and media.
Having a website is a must for all businesses and organizations. We live in the digital age, and people turn to Google to answer their questions. Having compelling content that’s well-researched, optimized, and purposeful separates the sites on page 1 from the ones on page 2. That means more traffic, which means potential leads and customers to your business. We write content for website pages:
Blogs. They sound like a great idea and you’re convinced you need one, but do you have time to produce quality posts each week? Our team can help. Blogging is more about quality over quantity. It’s not enough to throw together a post. Blogs should support your services and be related to the products you sell. We provide:
You need content for more than your website. Our team can also help create your print marketing materials, providing a cohesive brand experience for your customers. Consistency throughout all of your marketing efforts will lead to a better return on your investment and increase your brand recognition. Print marketing materials can include:
But what if you already have content? We can optimize its performance. Reviewing website analytics, researching your competitors, and simply reading the content with an outside perspective can reveal a lot of opportunities to improve your content marketing. Back40 is a content marketing agency with the experience to provide honest and helpful feedback.
Social media posts and ads allow you to build trust and connect with your customers by engaging with them in a conversation. Maintaining a consistent branding and voice on social media also boosts in brand awareness. Plus, it provides a better customer experience. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest.
Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers. Our team works regularly in email marketing campaign platforms like MailChimp and Constant Contact.
As the adage goes, if you fail to plan, you plan to fail. Your content marketing strategy must support your business goals. It should identify key performance indicators and outline measurable goals so you can monitor your success and make educated improvements. Our team works closely with you to identify and develop a customized strategy and plan.
What Our Clients Say
Don’t settle for just a website – build online success. Back40 Web Design combines content marketing, SEO, web design and more to create captivating content, drive organic traffic, and convert visitors into customers. Let us help you navigate the complexities of digital marketing. It all starts with a conversation.
