As a leading digital marketing and content marketing agency, we specialize in creating compelling content that drives engagement, boosts brand visibility, and generates leads for small to medium-sized businesses in Edmond, OK, OKC, Houston, TX, and beyond.
Email is a very successful and diverse content marketing strategy. Why is email marketing so effective? Your material is delivered to a highly engaged audience that is already familiar with your company and brand (warm leads).
Email marketing enables you to quickly manage adaptable campaigns that:
In order for email marketing efforts to be successful, timing, frequency, relevant content, and personalization are all essential components. Individuals do not want to have the impression that they are being bombarded with information that is not necessary.
In order for email marketing efforts to be successful, timing, frequency, relevant content, and personalization are all essential components. Individuals do not want to have the impression that they are being bombarded with information that is not necessary.
Having a user subscription feature on your website can entice visitors to sign up for your emails. Users on your email list have already “opted in” you know that you already have an interested audience. Grouping subscribers into segments allows you to tailor your message to them.
Target subscribers by their segment to deliver them customized emails, such as:
Ensuring that your emails are optimized for mobile devices and load quickly is essential, as a significant portion of email opens occur on mobile platforms and through popular email services. According to a 2021 report by Litmus, Apple iPhone accounted for 38.9% of email opens, while Gmail represented 27.2%. Approximately 66.1% of emails were opened on iPhones or in Gmail.
Given this substantial percentage, optimizing your emails for mobile devices and ensuring they load swiftly can greatly enhance user engagement and effectiveness.
SOURCE:
https://www.emailmonday.com/mobile-email-usage-statistics/
One of the biggest challenges with email marketing is making sure your email is opened and viewed. We can help ensure a quality “open rate” by creating effective messaging, collecting feedback, and fine-tuning content to increase relevancy and audience appeal.
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