Today, it was announced that 40 states have filed a lawsuit alleging Facebook has engaged in practices that violate antitrust laws in the US.
For more information on the specific allegations regarding Facebook, please see the following articles:
- U.S. and States Say Facebook Illegally Crushed Competition – The New York Times
- FTC and states sue Facebook, could force Facebook to divest Instagram and WhatsApp – CNBC
- US govt, states bring antitrust action against Facebook – The Associated Press
- FTC, 48 attorneys general file antitrust lawsuits against Facebook over Instagram, WhatsApp acquisitions – USA Today
Social media is a powerful marketing tool that has only really come to fruition in the last 15 years. Since then, it has constantly evolved, delivering new and exciting opportunities – along with some controversies that have had businesses guessing what is next.
While we do not know what is next, Back40 is committed to monitoring situations such as this and looks ahead to how social media can impact local businesses. Social media creates an opportunity where small businesses can enhance their image and promote their services in a new way that has never before been realized. As your digital marketing partner, it’s important that we not only discover opportunities but also minimize threats to your organization and work alongside you through all uncertainty.
If you have any concerns about your social media presence, please feel free to contact us directly. We look forward to the opportunity of working with you and your team as you navigate this ever-evolving marketing landscape.
