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# Back40 Design

## Sitemaps
[XML Sitemap](https://www.back40webdesign.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Is WordPress Good for E-Commerce? A Straightforward Look at WooCommerce](https://www.back40webdesign.com/is-wordpress-good-for-e-commerce-a-straightforward-look-at-woocommerce/): A few practical strengths explain why WordPress E-Commerce keeps showing up as an option for businesses of many sizes:
- [WordPress Development: Here’s What You Should Know](https://www.back40webdesign.com/wordpress-development-here-what-you-should-know/): If you are trying to decide whether WordPress Development services are the right fit for your business, or you already have a WordPress site and want to understand what separates a well-built one from a struggling one, this guide breaks down what WordPress development actually involves, what to expect from WordPress Design Services, and how custom WordPress development compares to the template-based route. By the end, you should have a clearer sense of which approach fits your goals, your timeline, and your budget.
- [How to Optimize Your WordPress Website for AI Search Performance](https://www.back40webdesign.com/how-to-optimize-your-wordpress-website-for-ai-search-performance/): Google search still dominates search queries, but that's far from the whole story, specifically for those looking to optimize their WordPress sites for AI search. AI search optimization is essentially a precondition for a burgeoning website built with any degree of success in mind, thanks to AI Overviews.
- [WordPress Security Best Practices for 2026](https://www.back40webdesign.com/wordpress-security-best-practices-for-2026/): For the most part, customers will interact with your business for the first time through your website, well before calling, filling out a form, or walking through your front door. However, if your WordPress site is sluggish, compromised, or throwing security warnings, that first impression will be a disaster.
- [Custom vs Template WordPress Design: Which Option Fits Your Business Goals?](https://www.back40webdesign.com/custom-vs-template-wordpress-design-which-option-fits-your-business-goals/): Most potential customers who end up on your website are having an internal debate over whether your business looks credible, professional, and is worth their time. 
- [What Is Digital Branding? A Clear Guide for Small Businesses](https://www.back40webdesign.com/what-is-digital-branding-a-clear-guide-for-small-businesses/): Most customers' first experience with your business will be online, long before they enter a physical location (assuming you have one). When someone does a Google or AI search, clicks on a social media link, or lands on your homepage, they form an opinion in mere seconds. 
- [The Ultimate Website Redesign Guide for Businesses](https://www.back40webdesign.com/website-redesign-guide/): A website redesign can breathe new life into your online presence, but it's a substantial undertaking that requires careful planning and strategy. In this comprehensive guide, we'll walk you through the key steps to ensure your website redesign strategy is a success - from evaluating if your site needs a full overhaul to choosing the right CMS platform and working with an expert design agency. By the end, you'll have a clear roadmap to transform your website into a high-performing digital asset that supports your business goals.
- [Need an Agency Website Refresh](https://www.back40webdesign.com/website-refresh/): In today's digital landscape, your website serves as the face of your business online. As web design trends evolve and user expectations change, keeping your site fresh and engaging is crucial. At Back40 Web Design, we specialize in helping businesses revitalize their online presence through strategic website refreshes. Let's explore what a website refresh entails and why it's essential for your business success.
- [Competitive Intelligence Research](https://www.back40webdesign.com/competitive-intelligence-research/): Look at the image above. Do you, as a business owner, notice anything important about this Google search for the keyword phrase 'Oklahoma City Ice Cream?' Most business owners would look at the image, even from a competitive intelligence research viewpoint, and despite the color-coded sections, would still not be sure what the significance is. In this article, we'll uncover some aspects of SEO competitor research that you or your digital marketing agency may not have thought of.
- [PPC Event Campaign: Fast Results](https://www.back40webdesign.com/biloxi-gift-show/): Forbes estimates that Americans see hundreds, if not thousands of ads per day. With that many messages being sent each day, strategy and placement are paramount. Back40 works closely with clients to identify their audience, establish clear goals, and build a strategy that turns clicks into customers. That’s exactly what our digital marketing team did for Biloxi, a wholesale market show organizer. 
- [ATALM](https://www.back40webdesign.com/atalm/): Back40 recently partnered with The Association of Tribal Archives, Libraries, and Museums (ATALM) to breathe new life into their website. The multifaceted process addressed both the visual and functional elements of the site to enhance the overall user experience. 
- [Print Media](https://www.back40webdesign.com/print-media-examples/): In a world that's increasingly dominated by pixels and screens, it's easy to overlook the profound impact of something tangible, something real that you can touch, feel, and hold in your hands. Print media isn't just a forgotten relic of the past—it's a compelling narrative that continues to shape our experiences and leave its mark on the digital landscape. It's the scent of a new book, the turning of crisp magazine pages, and the business card you exchange during a networking event. It's the enduring connection between your brand and your audience.
- [Benefits of Local SEO](https://www.back40webdesign.com/benefits-of-local-seo/): Now that you understand the fundamental benefits of local SEO, it's time to roll up your sleeves and put these insights into action.
- [Home Improvement Marketing](https://www.back40webdesign.com/home-improvement-marketing/): When it comes to home remodeling marketing or home improvement marketing methods these are many ways this can be done.
- [249 Construction Company Names in 2023](https://www.back40webdesign.com/construction-company-names/): Today, we'll provide you with a comprehensive list of 249 construction company names that are memorable and suited for search engine rankings. You may increase your online visibility and attract more potential clients by incorporating terms that resonate with your target demographic and appeal to search engines.
- [My Google Reviews](https://www.back40webdesign.com/my-google-reviews/): In this post, we'll review everything you need to know about "My Google Reviews," from why they're important to how to reply. By the end of this article, you'll be equipped with the knowledge and tools you need to make the most of your Google reviews and build a strong online presence for your business.
- [How To Become A Brand Ambassador](https://www.back40webdesign.com/how-to-become-a-brand-ambassador/): Get ready to turn your passion for your favorite brands into a lucrative career opportunity! Becoming a brand ambassador means joining forces with the brands you admire and spreading the word to the world.
- [Which Reports Indicate How Traffic Arrived At A Website?](https://www.back40webdesign.com/which-reports-indicate-how-traffic-arrived-at-a-website/): QUESTION: Which Reports Indicate How Traffic Arrived At A Website? ANSWER: All Traffic As we can see in the image above, the "channels" section is where the data can be found, and to get there, we need to first click on the Analytics tree menu items found on the left side of Google Analytics in this order. - Acquisition
- All Traffic
- Channels
- [What is a Company Domain?](https://www.back40webdesign.com/what-is-a-company-domain-vs-website-2/): A Company Domain Name is your small business name found within your website URL structure (i.e. the web address). An example is http://mybusinessname.com where the "MyBusinessName" is typically a term you'll choose to represent your brand and the .com is the top-level domain extension, often known as a TLD, is the second level of hierarchy after the root zone. In this example the .com extension means "commercial" though you are not limited to only .com domain name extensions. We'll cover other options that may make sense for your business if the desisted .com extension is not available.
- [72 Of The Best Jewelry Store Names For 2023](https://www.back40webdesign.com/best-jewelry-store-names/): When it comes to starting a jewelry business, one of the first things you'll need is a great name that will represent your brand for years to come.
- [Digital Marketing for Dentists: 8 Effective Ways To Grow Your Practice](https://www.back40webdesign.com/digital-marketing-for-dentists/): Traditional advertising has its place, but today we will explore some of the most effective digital dental marketing tactics including how you can use social media, search engine optimization, and content marketing to drive traffic to your website and increase awareness of your brand.
- [Official WordPress Certification Truths: Become a WordPress Developer](https://www.back40webdesign.com/official-wordpress-certification-truths-become-a-wordpress-developer/): There is no Official WordPress Certification. However, we've come up with a list of free & paid WordPress developer training course options to start your new career.
- [7 Project Management Soft Skills Everyone Should Have](https://www.back40webdesign.com/7-project-management-soft-skills-everyone-should-have/): In this role, you must also communicate with clients to ensure that the client's expectations are aligned with the project's scope of work. This type of communication helps the client understand that specific project management soft skills will be required to complete the project.
- [How Often Should You Update Your Website?](https://www.back40webdesign.com/blog-how-often-should-you-update-your-website/): For the benefit of your customers and search engines, it’s best to keep your website updated frequently. When a website is updated on a regular basis, Google notices and considers it relevant. This means that regular website updates are critical to determining Google’s search rankings. In this blog, we’ll also go over how often you should be updating your website with fresh content.
- [10 Steps to Successful Digital Branding](https://www.back40webdesign.com/blog-10-steps-to-succesful-digital-branding/): There has never been a better time to use strategic branding to establish a distinct identity and successful digital brand for your business.
- [The 16 Best Digital Marketing Tools](https://www.back40webdesign.com/https-www-back40design-com-blog-the-16-best-digital-marketing-tools/): We’ve compiled a list of the 16 best digital marketing tools businesses are using today. Find out what tools will help grow your digital presence.
- [Digital Branding & Strategies for Small Businesses](https://www.back40webdesign.com/digital-branding-strategies/): Digital branding is about building your brand name using SEO, social media as well as establishing your brand's story and presence in the digital space.
- [Online Marketing vs Digital Marketing: How They Differ](https://www.back40webdesign.com/online-marketing-vs-digital-marketing/): Although it might not seem like it, there are subtle differences when it comes to digital marketing, internet marketing, and online marketing. Some people use the terminology ‘internet marketing vs digital marketing’, though we prefer the more common use of ‘online marketing vs digital marketing.’ We’ve categorized these differences for you, and hope that by the end of this blog, you will learn more about how it all works! 
- [Billboard Advertising Statistics, Cost & Effectiveness](https://www.back40webdesign.com/billboard-advertising-statistics/): Americans spend 100's of hours each week driving in their cars. But is billboard marketing worth it? How about billboard advertising cost, statistics & effectiveness?
- [Facebook Antitrust Lawsuits Bring More Uncertainty for Businesses in 2020](https://www.back40webdesign.com/facebook-antitrust-lawsuits-bring-more-uncertainty-for-businesses-in-2020/): Today, it was announced that 40 states have filed a lawsuit alleging Facebook has engaged in practices that violate antitrust laws in the US.
- [The 10 Best Advertising Blogs to Follow](https://www.back40webdesign.com/the-10-best-advertising-blogs-to-follow/): The best creative advertising blogs & digital advertising blogs provide industry insights, trends, tools and more. Here are Back40 Designs top 10 list for 2020.
- [Phone Book Advertising vs Digital Marketing Solutions: A Catch 2020 on the New Age of Advertising](https://www.back40webdesign.com/phone-book-advertising-vs-digital-marketing-solutions-a-catch-2020-on-the-new-age-of-advertising/): Is there still value in phone book advertising? Find out more on what has changed and the impact of the internet on how we advertise.
- [Is WordPress Good for Professional Websites in 2020?](https://www.back40webdesign.com/is-wordpress-good-for-professional-websites-in-2020/): Is WordPress good for professional websites? Many fortune 500 companies use it, but is it right for your business? Let us look at the pros and cons of WordPress.
- [14 Benefits of a Full-Service Marketing Firm](https://www.back40webdesign.com/14-benefits-of-a-full-service-marketing-firm/): Should you hire a marketing agency or a full-service marketing firm? If you need more sales, customers, or patients then you'll benefit from Back40's hybrid model.
- [Graphic Design vs Web Design – The 5 Differences Explained](https://www.back40webdesign.com/graphic-design-vs-web-design-the-5-differences-explained/): It’s not about graphic design vs web design, as the two have a lot in common. Both will benefit your website when used in unison. Here are 5 core differences.
- [Website ADA Compliance Checklist: 5 Easy Steps 2020](https://www.back40webdesign.com/website-ada-compliance-checklist-5-easy-steps-2020/): Under the ADA, websites must be accessible across all devices. Failing to comply not only creates bad experiences for site visitors with disabilities but it can also lead to potential lawsuits. Learn 5 simple ways you can stay compliant.
- [How Bahama Buck’s (or any multi-location franchise) could Improve its Google Maps Rankings](https://www.back40webdesign.com/how-bahama-buck-s-or-any-multi-location-franchise-could-improve-its-google-maps-rankings/): While preparing for our upcoming Edmond Chamber tech series presentation about setting up and optimizing your Google My Business profile, we started researching opportunities all local chamber members could relate to.
- [How Paid Search & Organic Listings Work Together](https://www.back40webdesign.com/how-paid-search-organic-listings-work-together/): Integrating both paid search (PPC) with search engine optimization (SEO) into your digital marketing strategy can make a big impact on your results.
- [Pivotal Project from 2002](https://www.back40webdesign.com/pivotal-project-from-2002-2/): As Back40 celebrates its 20th year anniversary, I thought it would be fun to highlight several key projects that help shape the company. First up: an interactive children's website for the National Cowboy & Western Heritage Museum.
- [How much does a website cost?](https://www.back40webdesign.com/how-much-does-a-website-cost/): It’s not a question of "do you need a website." We all know the answer is a resounding “yes” if you want to be found online. But how much is it going to cost?
- [Turning 20 in 2020](https://www.back40webdesign.com/turning-20-in-2020/): So this little endeavor I started way back when turns 20 years old this year. Yep, Back40 is celebrating 20 in 2020.
- [New Address. Same Back40.](https://www.back40webdesign.com/new-address-same-back40/): Back40 is packing up to move 6 miles (or 25 minutes with Edmond traffic) over to Covell and Kelly. If all the remodeling goes as planned, we will be up and running at our new location December 1st.
- [The best use of your 2020 marketing budget: In-House vs. Agency](https://www.back40webdesign.com/the-best-use-of-your-2020-marketing-budget-in-house-vs-agency/): Your business is growing and 2020 looks to be a good year. You want to invest in more marketing. You’re thinking, “I can hire someone, or I can utilize an agency.” Let’s explore what’s right for your business.
- [Our First Australian Client](https://www.back40webdesign.com/our-first-australian-client/): It’s not every day you get to work with someone halfway across the world. But, we did. One of our long-term, local clients partnered with an Australia-based consulting firm, PeopleScape, to form a new organization with several offices across the world: Steople.
- [Crowdsourcing vs. Professional Logo Design](https://www.back40webdesign.com/crowdsourcing-vs-professional-logo-design/): Clients often question if investing in a professional designed logo is worth the money. We believe this is one scenario where it's true to say 'you get what you pay for.'
- [Understanding Facebook: A break down of the 5 types of Facebook posts](https://www.back40webdesign.com/understanding-facebook-a-break-down-of-the-5-types-of-facebook-posts/): Engaging with the followers on your Facebook Business page is key. Whether it's with a photo, a video, or text – the type of post you use matters. Using a variety of posts will keep your audience intrigued by your page and helps build trust among your followers.
- [Google Analytics Questions & Answers](https://www.back40webdesign.com/google-analytics-questions-answers/): We had the pleasure of presenting at the Edmond Chamber's Tech Workshop about How to Use Google Analytics. The attendees had great questions that we wanted to share with everyone.
- [Setting Your Business Apart with Print Design](https://www.back40webdesign.com/setting-your-business-apart-with-print-design/): In our ever-digital world, it’s easy for companies to forget how printed materials can benefit their business. After all, if you can update everything online with a few clicks, why bother updating your print materials?
- [Transforming Customers into Advocates with Digital Marketing](https://www.back40webdesign.com/transforming-customers-into-advocates-with-digital-marketing/): Don’t let your digital marketing strategy end at the purchase – use it to transform your customers into loyal brand advocates. We’ll follow the journey of a customer through the post-purchase funnel.
- [How digital marketing leads potential customers through the purchase funnel](https://www.back40webdesign.com/how-digital-marketing-leads-potential-customers-through-the-purchase-funnel/): Combining several online marketing tactics is the most effective approach for reaching marketing goals. We’ll follow the journey of a potential customer through the purchase funnel.
- [Hit the “easy button” on your content updates.](https://www.back40webdesign.com/hit-the-easy-button-on-your-content-updates/): We now offer upgraded hosting & service plans to help you make regular updates to your site. Simply send us your changes and we’ll do it for you.
- [WordPress: DIY vs Professional Development](https://www.back40webdesign.com/wordpress-diy-vs-professional-development/): No single CMS is the right fit for every project. Back40’s web development team is proficient in many content management systems (CMS), one of which is WordPress.
- [Before and After Website Redesign: Suburban Cabinet Shop](https://www.back40webdesign.com/before-and-after-website-redesign-suburban-cabinet-shop/): Longtime client Suburban Cabinet Shop knew it was time for a website facelift. Their custom cabinets are high-quality and they needed their website to be the same. Suburban Cabinet Shop is an Oklahoma business that designs and builds custom cabinets.
- [Elevating the Barnstormer’s Grill & Event Center Website](https://www.back40webdesign.com/elevating-the-barnstormer-s-grill-event-center-website/): The best part of our job is working with clients from all over the US to produce great websites. We get to meet owners and marketing teams, help discover what makes their business unique, and put everything we learn together into a beautiful and useful website for them.
- [How Social Media Can Benefit Your Business](https://www.back40webdesign.com/how-social-media-can-benefit-your-business/): Many companies don't use their social media profiles and pages as a strategic part of their brand. We look at the top three ways social media can benefit your business and how you can incorporate it into your digital marketing strategy.
- [5 Simple Tips of Web Design](https://www.back40webdesign.com/5-simple-tips-of-web-design/): Web design may seem complicated, but it doesn't have to be! There are simple things you can do to your website to generate more traffic. We understand that most of our clients aren't design pros, so here are 5 useful tips to help maintain and grow your website's success.
- [We have a heart for our nonprofit clients.](https://www.back40webdesign.com/we-have-a-heart-for-our-nonprofit-clients/): We've worked with dozens of nonprofits throughout the years. Some have needed simple brochure-type websites for marketing while others have needed custom-programmed fundraising systems. Each nonprofit is unique, but what many have in common is how they came to Back40.
- [Back40 Interns are Winners!](https://www.back40webdesign.com/back40-interns-are-winners/): Both of our interns earned national awards and honors at the Business Professionals of America contest in Dallas, TX earlier this month.
- [What is GDPR? Why should I care?](https://www.back40webdesign.com/what-is-gdpr-why-should-i-care-2/): The General Data Protection Regulation (GDPR) is a new European privacy law due to take effect on May 25, 2018. It’s a complex and evolving piece of legislation. This affects US companies too! If there is any chance a citizen of the EU has visited your website, you should pay attention.
- [Responsive Logo Design](https://www.back40webdesign.com/responsive-logo-design-2/): Responsive design isn't a new concept. It's all about prioritizing content based on the available space to communicate. Responsive logos, however, are a newer concept.
- [Our President & CEO Joins Edmond Chamber Board of Directors](https://www.back40webdesign.com/our-president-ceo-joins-edmond-chamber-board-of-directors/): Back40's very own president & CEO has joined the Edmond Chamber Board of Directors.
- [3 Tips for Shooting Website Photography](https://www.back40webdesign.com/3-tips-for-shooting-website-photography/): Photos take your website from OK to memorable, but only if they look professional. Read our top 3 tips for capturing the photos that can easily be used for your website design and content.
- [Visit Shawnee Redesign Wins Frontier Country’s Outstanding Website Award](https://www.back40webdesign.com/visit-shawnee-redesign-wins-frontier-country-s-outstanding-website-award/): Congratulations Visit Shawnee for winning Frontier Country's Outstanding Website award! We are happy to be a part of your digital marketing team.
- [5 of our Favorite Lorem Ipsum Generators](https://www.back40webdesign.com/5-of-our-favorite-lorem-ipsum-generators/): When you don't have all the content ready for a design, filler text can be used as placeholder information. Luckily - the internet has several generators to pick from. Check out some of our latest favorites.
- [Why an SSL should be your next website upgrade.](https://www.back40webdesign.com/why-an-ssl-should-be-your-next-website-upgrade/): With the impending changes Google is making to Chrome and search results, the time for an optional SSL has ended.
- [2018 OKC ADDY Awards](https://www.back40webdesign.com/2018-okc-addy-awards/): We take great pride in producing beautiful and effective designs for our clients. And once a year, we get dressed up, eat traditional banquet fare and wait for our names to be called. This year, we celebrate winning 9 awards our for branding and website designs.
- [Award-winning redesign: Dougherty Forestry Manufacturing](https://www.back40webdesign.com/award-winning-redesign-dougherty-forestry-manufacturing/): Powerful messaging, concise copywriting and great product photography can make or break your website. That’s especially true for our most recent responsive WordPress redesign project.
- [The Greatest Project We Can’t Show You](https://www.back40webdesign.com/the-greatest-project-we-can-t-show-you/): It’s disappointing when you do great work but can’t show anyone. Well, we can show some people, but it’s not for public display.
- [BigCommerce Redesign: Hardtimes Beef Jerky](https://www.back40webdesign.com/bigcommerce-redesign-hardtimes-beef-jerky/): Hardtimes Beef Jerky is in high demand. People can’t get enough of it. For a good reason, too – it’s great tasting and locally made! But, the company’s website and aging e-commerce system couldn’t keep up.
- [Ho! Ho! Merry Back40 Christmas](https://www.back40webdesign.com/ho-ho-merry-back40-christmas/): Ingredients of a great company Christmas Party: Pick a day and time when everyone can attend. Get the whole deal catered. Every child gets a gift. And play Dirty Santa.
- [Escape Room: You’ll have fun even if you don’t win!](https://www.back40webdesign.com/escape-room-you-ll-have-fun-even-if-you-don-t-win/): December brings many things, among them our last company outing for 2017. The Escape Room was a perfect venue for our clever team to have some fun and use those brains!
- [Top 7 Tips for Small Business Owners](https://www.back40webdesign.com/top-7-tips-for-small-business-owners/): Having a small business means that you face special challenges in advertising your brand both online and offline. Here are some tips for maximizing your online presence.
- [Mylar Milestones: Celebrating 30 Years at Back40](https://www.back40webdesign.com/mylar-milestones-celebrating-30-years-at-back40/): We celebrated 30 years of work anniversaries today; nothing says 'thank you' like a giant mylar balloon!
- [The design is in the details, a print project explained.](https://www.back40webdesign.com/the-design-is-in-the-details-a-print-project-explained/): A well-executed brochure with a clever design is not easily dismissed. Ryan, our senior graphic designer, explains the thought and care he puts into designing a print piece.
- [Who’s a Certified BigCommerce Partner Agency? We are. Let’s talk ecommerce.](https://www.back40webdesign.com/who-s-a-certified-bigcommerce-partner-agency-we-are-let-s-talk-ecommerce/): It’s official. We are the only Certified BigCommerce Partner in the Oklahoma City Metro and Edmond area. That means we know what we're doing (and we have the badge to prove it).
- [Switching to Sketch](https://www.back40webdesign.com/switching-to-sketch/): Recently, we (the designers at Back40) took a pretty big leap and decided to scrap Photoshop and Illustrator for web design – we still use them for print and photo editing.
- [Why’s a CAPTCHA important?](https://www.back40webdesign.com/why-s-a-captcha-important/): If you've struggled to pick the right images or decipher a distorted word code in order to submit a form online, you may have questioned the importance of this test. So, why is it there?
- [Which CMS is right for you?](https://www.back40webdesign.com/which-cms-is-right-for-you/): Content management systems make updating your site easy – no matter your skill level. There are a lot of different CMS options out there, so how do you know which one is right for you? We've put together a list of advantages of our own JavelinCMS and of WordPress.
- [Regional Tourism Redesign: Red Carpet Country](https://www.back40webdesign.com/regional-tourism-redesign-red-carpet-country/): Planning a trip this summer? Pack up the family and head up to Oklahoma’s own Red Carpet Country. We’ve made it easier than ever before to find upcoming events, local attractions and cities in northwest and north central Oklahoma.
- [Javelin Update: New Social Media Module Now Available](https://www.back40webdesign.com/javelin-update-new-social-media-module-now-available/): There's a new module available on your site called Social Icons. Just like the Text Module or Gallery Module, you can add this new module to any page or content region.
- [Do I need a Website Redesign (again)?](https://www.back40webdesign.com/do-i-need-a-website-redesign-again/): Back in 2011, we posted a blog titled Do I need a Website Redesign. If you haven't updated your site since then, you can skip the blog, Call JR. Let's start now.
- [Answering Your Questions about Domain Names](https://www.back40webdesign.com/answering-your-questions-about-domain-names/): Being in the web business, we work with domain names on a daily basis. We're well-versed with how to buy one, connect it to your website and/or email, and what to do if it expires. Today, we're answering some of the most common questions we hear.
- [Subtle Changes. Big Impact.](https://www.back40webdesign.com/subtle-changes-big-impact/): When it comes to your logo, not everyone needs a complete redesign. But what everyone does need is a logo that effectively communicates the value and quality of their brand.
- [Part 4: How To Pick The Right Facebook Ad Type](https://www.back40webdesign.com/part-4-how-to-pick-the-right-facebook-ad-type/): There are many different types of ad layouts on Facebook. Learn which one(s) could be best for you.
- [Part 3: Choosing the Perfect Target Audience for your Facebook Campaigns](https://www.back40webdesign.com/part-3-choosing-the-perfect-target-audience-for-your-facebook-campaigns/): The third post in our series on Facebook Advertising is a how-to on Targeting. Learn how to identify and reach your audience.
- [Part 2: How to Choose an Objective for Facebook Marketing Campaigns](https://www.back40webdesign.com/part-2-how-to-choose-an-objective-for-facebook-marketing-campaigns/): This second post in our series on Facebook Advertising is a guide for selecting the right Campaign Objectives. We’ll outline the different options and when to use them.
- [Part 1: Introduction to Facebook Advertising](https://www.back40webdesign.com/part-1-introduction-to-facebook-advertising/): What are the benefits of a Facebook advertising campaign? Who should use Facebook Ads? In this post we talk about the basics of adding Facebook to your marketing plan.
- [Back40 Design Hosts the Edmond Chamber of Commerce’s Business After Hours Event](https://www.back40webdesign.com/back40-design-hosts-the-edmond-chamber-of-commerce-s-business-after-hours-event/): On April 11, we hosted the Edmond Chamber of Commerce’s Business After Hours event. Thanks to all who joined us in making connections with the businesses in our community.
- [Contact Form or Email Address?](https://www.back40webdesign.com/contact-form-or-email-address/): Should you use a contact form or list your email address? We scoured the latest research the Internet has to offer to bring you our conclusion. Whatever you do, make sure your customers can reach you.
- [Recent Website Launch: Aeronautical Center Employee Association Bookstore](https://www.back40webdesign.com/recent-website-launch-aeronautical-center-employee-association-bookstore/): Explore the newly launched EA Bookstore website, a Back40 design and development project complete with an e-commerce and shopping platform and a custom membership database.
- [2017 OKC ADDY Awards](https://www.back40webdesign.com/2017-okc-addy-awards/): We take great pride in our designs, and once a year, we receive a little additional recognition for our work. This year, we won 13 awards our for logo, print and website designs.
- [4 Questions You Should Ask Your Web Development Partner](https://www.back40webdesign.com/4-questions-you-should-ask-your-web-development-partner/): If you’re looking for a web development partner, we highly recommend asking these four questions in the selection process. Skip these questions, and your project may need to be rescued in a few months.
- [You Launched a New Website: Now What?](https://www.back40webdesign.com/you-launched-a-new-website-now-what/): Your beautiful new website is live! Now it’s time to start bringing in visitors. Here’s our 4-step guide to creating a solid digital marketing plan. Get ready for some quality website traffic.
- [5 Steps for Setting (and Reaching) Website Goals for 2017](https://www.back40webdesign.com/5-steps-for-setting-and-reaching-website-goals-for-2017/): January is always a rush of personal resolutions ─ new year, new you. But, have you applied that thinking to your business?
- [Reyna Talks: Growing Up Back40](https://www.back40webdesign.com/reyna-talks-growing-up-back40/): I just celebrated a special milestone: 8 years with Back40 Design. I’ve been at Back40 longer than any other employee in our company’s 16 year history. And I have to tell you, I don’t intend on going anywhere anytime soon.
- [How To Write Content for Your About Page](https://www.back40webdesign.com/how-to-write-content-for-your-about-page/): These 4 basic steps make it easy to create content for a single page or your whole site.
- [Catering to Our Clients](https://www.back40webdesign.com/catering-to-our-clients/): Redesigns are always a favorite of our team because we get to tap into our relationship with the client, their business, and what their visitors want from their site. The recent Running Wild Catering project was no different.
- [Celebrating 10 & 15 Years!](https://www.back40webdesign.com/celebrating-10-15-years/): Back40 turned 15 and the Outlook Magazine turned 10 this year. We celebrated with about 100 of our clients and friends.
- [Look Who’s In The Metro 50](https://www.back40webdesign.com/look-who-s-in-the-metro-50/): Congratulations to the 2015 Metro 50 Recipients, including a few of our own Back40 clients. The Oklahoma City Chamber™ Metro 50 Award recognizes the Top 50 Fastest Growing Companies in the OKC Metro area.
- [Help! Someone Stole My Website Images.](https://www.back40webdesign.com/help-someone-stole-my-website-images/): A client calls and tells us that someone is using their content without permission. What to do? Here's a step-by-step of how to handle the situation.

## Pages
- [Service](https://www.back40webdesign.com/service/): WordPress Website Design We design and develop custom WordPress websites that reflect your brand, support your goals, and create a better experience for your customers. Every website is built with performance, usability, and long-term growth in mind. Redesign with Purpose >> SEO, PPC & Digital Marketing A great website needs visibility. Our digital marketing services help businesses attract qualified traffic through SEO, paid advertising, content strategy, and ongoing optimization that supports measurable business growth. Promote and Get Found >> Support & Hosting Launching a website is only the beginning. We provide website hosting, security updates, maintenance, troubleshooting, and technical support to keep your site running smoothly and securely. Hosting & Support >> Print & Branding Strong brands create lasting impressions. From logo design and brand development to print materials and marketing collateral, we help businesses present a consistent and professional image across every channel. Be Recognized & Remembered >>
- [Yukon, El Reno & Mustang, OK](https://www.back40webdesign.com/oklahoma-service-areas/yukon-el-reno-mustang-ok/): Back40 Design helps Canadian County businesses build a stronger presence online.
- [Our Team & Story](https://www.back40webdesign.com/about-us/our-team-story/): For over two decades, Back40 Design has been building websites and relationships that last.
What started as a one-person design studio in 2000 has grown into a full-service agency trusted across Oklahoma and beyond.
- [Awards & Recognition](https://www.back40webdesign.com/about-us/awards-recognition/): The Oklahoma City American Advertising Awards (often called the OKC ADDYs) is the local chapter competition of the American Advertising Federation’s national awards program. It celebrates creative excellence across advertising media in the Oklahoma City region, honoring outstanding work in print, digital, interactive, broadcast, design, branding, and more. Winning an ADDY, especially “Best of Show” or “Best of Interactive,” is considered a prestigious recognition in the local ad and creative community, reflecting both artistic skill and strategic impact.
- [Our Process & Culture](https://www.back40webdesign.com/about-us/our-process-culture/): We take a team approach to our custom projects, and you will be an important part of the process. Your Back40 project manager will be your expert guide managing production and our team of designers and developers - from concept to completion.
- [Website Hosting, Maintenance & Support for Oklahoma Businesses](https://www.back40webdesign.com/service/website-hosting-support/): We don’t outsource support. Every website we host is monitored and maintained by our in-house Oklahoma team –  the same people who design, build, and support our clients’ websites.
- [Custom WordPress Programming Website Design](https://www.back40webdesign.com/service/website-design/custom-wordpress-web-design/): Custom WordPress development gives your business a website built around your goals, workflows, and integrations instead of relying on restrictive prebuilt templates.
- [WordPress E-Commerce & WooCommerce](https://www.back40webdesign.com/service/website-design/woocommerce-website-design/): Back40 designs and develops custom Shopify and WooCommerce e-commerce websites for businesses across Oklahoma and beyond. WooCommerce and Shopify provide powerful, flexible frameworks that allow us to build scalable online stores, from straightforward product catalogs to advanced, conversion-focused e-commerce systems. We tailor every build to your operations, ensuring performance, usability, and long-term growth.
- [AI SEO Services and Generative Engine Optimization](https://www.back40webdesign.com/seo-ppc-marketing/ai-overview-generative-search-optimization-aio/): AI is changing how people discover businesses online. Before a prospect visits your site, they may already be reading an AI-generated answer, comparing providers, or deciding who looks trustworthy.
- [Local SEO Services (OKC Metro)](https://www.back40webdesign.com/seo-ppc-marketing/local-seo-services-okc-metro/): Your Google Business Profile (GBP) is the foundation of local search visibility. When potential customers search for services in the OKC Metro, your Google listing is often the first impression they have of your business. A fully optimized and actively managed profile increases your chances of appearing in the Google Map Pack, local finder results, and voice search queries.
- [SEO, PPC, Marketing](https://www.back40webdesign.com/seo-ppc-marketing/): We’ve been helping Oklahoma businesses stand out for 26 years. Our team collaborates with companies of all sizes, from small, local service providers to nationwide e-commerce brands.
- [Organic SEO Services (Nationwide)](https://www.back40webdesign.com/seo-ppc-marketing/organic-seo-services-nationwide/): Before you can grow organic traffic, your website must be technically sound. Search engines prioritize websites that are fast, secure, crawlable, and structured correctly. Even the best content will struggle to rank if technical issues are holding your site back.
- [Edmond Outlook Magazine](https://www.back40webdesign.com/graphic-design-branding/edmond-outlook-magazine/): Known as Edmond’s Community News Magazine, Edmond Outlook has been published monthly since 2005. Each glossy, full-color issue highlights local people, businesses, and stories in the same community you’re trying to reach.
- [Content & Copywriting](https://www.back40webdesign.com/seo-ppc-marketing/content-copywriting/): High-quality content is the foundation of SEO. It signals expertise, builds trust, improves engagement metrics, and gives search engines the context they need to rank your pages competitively. From keyword strategy and search intent alignment to structured formatting and authoritative messaging, every word matters.
- [Social Media Marketing & Management](https://www.back40webdesign.com/seo-ppc-marketing/social-media-marketing-management/): Running a successful social media campaign requires consistent effort, often on an hourly, daily, or weekly basis. Do you have the time and resources for that? We can help. Our social media management services let you focus on your business while we handle your campaign. From strategy and content creation to scheduling, posting, and engaging with your customers – we manage it all. Plus, we continuously measure our efforts and results to ensure your success. Our Oklahoma City-based marketing team manages accounts for brands across the metro and nationwide — blending local voice with professional polish.
- [Leadership at Back40 Design](https://www.back40webdesign.com/about-us/leadership-at-back40-design/): Since founding Back40 Design in 2000, Dave has guided the agency’s growth from a one-person design studio into a full-service web and digital marketing firm serving Oklahoma and clients nationwide. His leadership blends creative craftsmanship, clear communication, and practical business strategy, helping clients turn ideas into results and brands into long-term assets.
- [PPC Advertising & Paid Media](https://www.back40webdesign.com/seo-ppc-marketing/ppc-advertising-paid-media/): Google Paid Ads connect your business with customers who are searching right now for your product or service. When a user types in a need, whether it’s “commercial roofing contractor,” “buy running shoes,” or “emergency HVAC repair,” Google Ads places your business in front of them as an immediate solution.
- [Logo & Graphic Design](https://www.back40webdesign.com/graphic-design-branding/logo-graphic-design/): We believe people recognize logos in three steps: shape, color, then text. Shape registers first — the brain quickly identifies a unique silhouette or mark before reading anything. Next, color reinforces emotion and memory. Finally, text confirms the brand name. Think of Coca-Cola: you notice the iconic ribbon shape, then the bold red, and finally the words “Coca-Cola.” The strongest logos are designed intentionally in that order for lasting recognition.
- [Web Design](https://www.back40webdesign.com/service/website-design/): When you work with Back40, you’re partnering with a local Oklahoma City web design team that has launched more than 1,000 successful websites over 26 years.
- [Edmond, OK](https://www.back40webdesign.com/oklahoma-service-areas/edmond-ok/): Back40 Design began right here in Edmond, OK, and 26 years later we’re still designing and supporting websites for the community that built us. Our in-house team provides WordPress web design, SEO, branding, and hosting for Edmond businesses that want creative design backed by dependable local service.
- [Texas](https://www.back40webdesign.com/oklahoma-service-areas/texas/): Texas businesses operate in one of the most competitive and fast-moving markets in the country, and your website needs to keep up. Back40 Design partners with companies across Texas to deliver high-performance websites and digital marketing strategies built for growth, visibility, and long-term success.
- [Local Support & Free Premium Plugins](https://www.back40webdesign.com/service/website-hosting-support/wordpress-maintenance/): Because our team is based right here in Oklahoma, you get personalized help from the same designers and developers who built your site.
- [Oklahoma City, OK](https://www.back40webdesign.com/oklahoma-service-areas/oklahoma-city-ok/): Back40 Design helps OKC businesses build strong digital foundations through custom WordPress sites, SEO, and ongoing support.
- [Tulsa, OK](https://www.back40webdesign.com/oklahoma-service-areas/tulsa-ok/): Tulsa thrives on innovation and entrepreneurship, and so does Back40 Design.
- [Security, Backups & Performance](https://www.back40webdesign.com/service/website-hosting-support/security-backups-performance/): There’s no upside to downtime. Rest assured, our hosting services are cloud-based and protected against common internet threats. We maintain our network and monitor our servers 24/7.
- [Norman & Moore, OK](https://www.back40webdesign.com/oklahoma-service-areas/norman-moore-ok/): Norman is one of Oklahoma’s most dynamic cities, home to the University of Oklahoma, a thriving small-business scene, and innovative organizations serving customers statewide. Back40 Design partners with Norman businesses to create powerful websites and marketing strategies that balance creativity, performance, and long-term growth.
- [Shawnee, OK](https://www.back40webdesign.com/oklahoma-service-areas/shawnee-ok/): Back40 Design helps Shawnee’s small businesses and nonprofits look professional online.
- [Service Areas](https://www.back40webdesign.com/oklahoma-service-areas/): Your website should be built around the way your business works, not forced into the same layout as everyone else’s. Back40 Design creates custom websites, branding, and marketing strategies that help Oklahoma City businesses look professional, improve visibility, and give customers a clear path to take action.
- [Enid, OK](https://www.back40webdesign.com/oklahoma-service-areas/enid-ok/): Enid is known for agriculture, energy, and manufacturing, and we help those industries thrive online.
- [Ardmore, OK](https://www.back40webdesign.com/oklahoma-service-areas/ardmore-ok/): Ardmore sits at the crossroads of Southern Oklahoma commerce, energy, healthcare, and tourism, and Back40 Design is proud to support the businesses that keep this community moving forward. For over 26 years, we’ve partnered with Oklahoma companies to create websites and digital marketing strategies that drive growth, improve visibility, and reflect local identity.
- [Graphic Design & Branding](https://www.back40webdesign.com/graphic-design-branding/): We’ve developed brand identities for local Oklahoma businesses and national clients across industries. Whether you’re rebranding, starting fresh, or expanding your reach, we’ll ensure your brand is memorable and meaningful.
- [Weatherford, Hinton & Clinton, OK](https://www.back40webdesign.com/oklahoma-service-areas/weatherford-hinton-clinton-ok/): Back40 Design builds modern, mobile-friendly websites for Weatherford companies in energy, education & services.
- [Policies](https://www.back40webdesign.com/policies/): We respect and are committed to protecting your privacy. We may collect personally identifiable information when you visit our site. We also automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page(s) you visited. We will not sell your personally identifiable information to anyone.
- [Home New](https://www.back40webdesign.com/): A website should help your business grow. We improve user experience, messaging, and conversion paths to help turn more visitors into customers.
- [Contact Back40 Web Design​](https://www.back40webdesign.com/contact/): Back40 Web DesignP.O. Box 3878, Edmond, OK 73083-3878info@back40design.com(405) 478-4080
- [Testimonials](https://www.back40webdesign.com/about-us/testimonials/): The Peachwave online ordering system is the lifeblood of our operation. Back40 has been with us from the start as we designed/built this system. With their expertise, guidance, and project management skills, we have developed a streamlined online order process our customers rely on daily for the success of their business.
- [Pay Online](https://www.back40webdesign.com/pay-online/): Pay Online (One-Time Payment) Make a secure one-time payment for invoices, project deposits, hosting renewals, or other services. This option is best if you’re paying a single balance or submitting a manual payment. One-Time Payment Recurring Payment (AutoPay / Subscription) Set up or manage automatic monthly payments for ongoing services such as hosting, maintenance, or marketing retainers. This option is for clients enrolled in scheduled, recurring billing. Set Up Recurring Payment
- [About Us](https://www.back40webdesign.com/about-us/): We’re designers, developers, strategists, and marketers all under one roof.
Our Edmond-based team works collaboratively, blending creativity with data-driven insight to deliver measurable results.
- [DAVE Comic Strip](https://www.back40webdesign.com/about-us/leadership-at-back40-design/dave-comic-strip/): Here are a few dailies from my DAVE comic strip.
- [Blog](https://www.back40webdesign.com/blog/)
- [Dave Miller](https://www.back40webdesign.com/about-us/our-team-story/dave-miller/): A little about me, the one who signs the agreements and checks:
- [Brand Strategy & Identity](https://www.back40webdesign.com/graphic-design-branding/brand-strategy-identity/): Brand strategy defines who you are, who you serve, and how you’re different. For local Oklahoma businesses, a strong strategy helps you stand out in a crowded market, attract the right customers, and build loyalty beyond price or convenience.
- [General Data Protection Regulation (GDPR)](https://www.back40webdesign.com/policies/general-data-protection-regulation-gdpr/): The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Back40 Design. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.
- [Let’s Get Started](https://www.back40webdesign.com/lets-get-started/): "*" indicates required fields
- [Photography & Video](https://www.back40webdesign.com/graphic-design-branding/photography-video/): Our creative team handles everything from concept to post-production, ensuring every image and video aligns with your brand identity and marketing goals.
- [Privacy Policy](https://www.back40webdesign.com/policies/privacy-policy/): This Privacy Policy applies to the personal information collected from this website. It does not apply to personal information that Back40 Design may collect offline.
- [Website Consultation](https://www.back40webdesign.com/website-consultation/): Wether you need a new website, a redesign, or a long-term web partner, Back40helps organizations create professional websites that attract customers, communicate clearly, and support business growth.