Business type, years of operation, number of employees, typical customers, markets served, etc.
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Cities; Zip codes; States; Countries; Provinces; Radius (in miles) around a latitude/longitude point.
New product launches, opening a new location, breaking into a new market, brand awareness, etc.
More customers/clients, more revenue, more brand-name recognition
Advertising ideas/interests, social media channels to pursue, promotions or products you want to include.