Consider converting clicks into consumers, and brand recognition into money. That is the power of a well-executed PPC campaign.
However, a poorly constructed one can drain your budget faster than a leaky faucet, resulting in painfully low click-through rates and missed conversions. Do not let your hard-earned money go to waste!
Back40 Design’s PPC specialists are your secret weapon for ensuring that your paid advertising consistently hit the bullseye.
PPC campaigns require active management and ongoing optimization and improvements.
This can include:
Pay-per-click advertising boosts website visibility on Google and Bing. Paid search is the most cost-effective digital advertising method since it targets people actively seeking for your products or services. Search engine results pages often show these advertising above organic listings and local map packs.
Effective campaigns require planning, research, and strategy. Google and Bing have extensive management dashboards that must be browsed, monitored, and optimized to optimum results. Cost, volume, and effectiveness must be considered for keywords. Ads must be made, A/B tested, and improved. Ad schedules should be designed for optimal days and hours. Create, A/B test, and monitor landing pages to boost conversions. As a pay-per-click advertising firm, we can optimize ad performance and boost campaign success.
An objective is to achieve conversions. The user clicks—where do you send them? Send them to a landing page designed to convert them. That action could be a purchase, donation, or sign up, but your landing page must be compelling, on brand, and quick to execute. To boost engagement, our digital marketing experts will build and test A/B tests. Custom PPC keyword-specific landing pages are good practice and minimize click costs. These landing pages make the page more relevant, which Google and Bing reward. Landing pages are so important to a strong PPC campaign that Google maintains a website on understanding landing page experience.
Not only PPC campaigns need keywords. They’re crucial to SEO services. Together, these two methods boost keyword relevancy and minimize PPC expenses.
It is a prudent decision for any business to engage a PPC advertising agency to establish and oversee its digital marketing campaign. When managed, optimized, and targeted appropriately, paid search ads can be a valuable tool. Mistakes can be costly and budgets can be rapidly exceeded when a campaign is poorly managed.
Your Back40 PPC consultant will ensure that your campaign is set up and managed in a transparent and efficient manner, and they will provide you with regular reports and candid feedback on the performance of your campaign. We never “set and forget” your campaign. We are constantly striving to enhance our performance. We will conduct research and modify our strategy to achieve your business objectives in the event that something is not functioning properly.
SEO is the practice of increasing the quantity and quality of website traffic from organic search engine results. Oftentimes, this includes creating keyword-rich content. It improves your organic search visibility.
Display ads offer the ability to effectively target your audience while they are online. They can be measured in real-time which allows for optimizations to be made as the campaign is running for best results.
Social media posts and ads allow you to build trust and connect with your customers by engaging with them in a conversation. We can manage your business’ Facebook, Instagram, LinkedIn, Twitter or Pinterest.
Email marketing is a cost-effective digital marketing tactic of reaching customers in a place most people visit every day — their inbox. A targeted email strategy can build a strong ongoing relationship with your customers.
Don’t just build a website, ignite your online presence with targeted PPC campaigns. Back40 Design goes beyond web design, crafting data-driven PPC strategies that complement your SEO and content marketing efforts. We’ll help you reach your ideal audience directly, driving high-quality traffic and boosting conversions. Let us take the complexity out of PPC and get you the results you deserve.
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Back40 Design | 2513 S. Kelly Suite 120 Edmond, OK 73034 | 405-478-4080
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