Google Search, Display & Shopping Campaign Management
Google Paid Ads connect your business with customers who are searching right now for your product or service. When a user types in a need, whether it’s “commercial roofing contractor,” “buy running shoes,” or “emergency HVAC repair,” Google Ads places your business in front of them as an immediate solution.
These are sponsored placements, but placement isn’t random.
Ad visibility and cost-per-click are influenced by:
- The authority and quality of your website
- The relevance and structure of your ad copy
- Your landing page experience
- Your campaign strategy and targeting
- Your competitive bid strategy
Google is in the business of serving the best results to its users in organic and paid search. That means the strength of your website and messaging directly impacts how efficiently your ad dollars perform.
Higher-quality ads and authoritative websites often earn:
- Lower cost-per-click (CPC)
- Better ad positioning
- Higher click-through rates
- Stronger conversion performance
Back40 develops, manages, and refines campaigns ranging from simple Performance Max (PMAX) campaigns to complex multi-channel paid search strategies.
Our Google Ads services include:
- Search, Display, and Shopping campaign setup
- Brand protection campaigns
- Multi-campaign targeting strategy
- Dedicated landing page creation
- Conversion tracking and pixel implementation
- Budget allocation strategy
- Ongoing optimization and performance reporting
Whether your campaign is straightforward or highly segmented with multiple audiences and landing pages, we build strategies designed to generate measurable ROI.
Meta (Facebook & Instagram) Ad Management
Meta advertising (Facebook and Instagram) offers one of the most powerful audience targeting tools available in digital marketing. Unlike Google, which captures intent-based searches, Meta allows you to proactively reach specific audiences based on demographics, behaviors, interests, and geographic location.
Want to target business owners within a specific zip code?
Target parents of teenagers?
Promote a local event to a defined audience segment?
Meta makes it possible.
Facebook and Instagram campaigns are highly effective for:
- Brand awareness and top-of-mind marketing
- Event promotion
- Product launches
- Audience building
- Broad market reach at controlled budgets
Back40 has managed successful event-driven campaigns, including high-performing promotions for Biloxi Wholesale events, generating strong engagement and click-through results.
Meta also provides integrated lead generation tools. Interested users can submit forms directly through the platform, allowing businesses to collect and manage leads inside Meta’s business dashboard for immediate follow-up.
Our Meta ad services include:
- Audience segmentation strategy
- Creative ad design and copywriting
- Lead form campaign setup
- Pixel tracking and event configuration
- Budget optimization
- Campaign testing and refinement
We combine targeting precision with strategic creative to ensure your ads reach the right audience at the right time.
Retargeting & Remarketing Strategy
When a user clicks on your ad, they’ve shown interest, but not every interested visitor converts immediately.
Retargeting keeps your brand in front of those users after they leave your website. Through tracking pixels and audience segmentation, follow-up ads are strategically delivered across platforms and networks as reminders of your products or services.
These ads may appear:
- On Facebook and Instagram
- Across Google Display Network
- On YouTube
- On partner websites and apps
Our retargeting services include:
- Pixel installation and configuration
- Audience segmentation by behavior
- Multi-network remarketing campaigns
- Sequential ad messaging
- Conversion tracking and attribution analysis
This layered strategy ensures your business stays visible during the decision-making process, helping close more sales and maximize your advertising investment.
Landing Page Design & Conversion Optimization
A click is only valuable if it converts.
Once a user clicks your Google or Meta ad, they should arrive at a focused, strategically designed landing page, not your homepage. A well-built landing page delivers a clear message, reinforces credibility, and guides users toward a single intended action.
Effective landing pages:
- Match the message of the ad
- Remove distractions and unnecessary links
- Present clear benefits and trust indicators
- Include strong calls-to-action
- Collect the right amount of information
The form can be simple, just enough for a follow-up call or email, or more detailed to qualify leads before they reach your sales team.
Back40 designs branded, professional landing pages engineered for conversion.
Our landing page services include:
- Custom landing page design
- Conversion-focused copywriting
- Strategic form development
- Lead qualification structuring
- A/B testing across multiple variations
- Ongoing performance optimization
By developing multiple landing page versions with different messaging, layouts, graphics, and form structures, we conduct A/B testing to determine which variation produces the highest conversion rate.
The result: more qualified leads, improved ROI, and better use of your marketing budget.
Frequently Asked Questions
What platforms do you manage PPC campaigns on?
We manage campaigns on Google Ads (Search, Display, Shopping), YouTube, and Meta platforms (Facebook & Instagram). We can also advise on LinkedIn or other channels when appropriate for your audience.
How do you determine the right PPC budget for my Oklahoma business?
We consider your industry, competition, goals, and average cost-per-click (CPC) in your market. From there, we propose a budget that can realistically generate enough clicks and conversions to test and grow your campaigns.
Can you audit my existing Google Ads or Meta Ads account?
Yes. We offer PPC audits that review account structure, keywords, ad copy, targeting, landing pages, tracking, and wasted spend. Then we recommend improvements – or manage the account for you.
How do you track whether PPC campaigns are working?
We set up conversion tracking for form fills, calls, online purchases, and other key actions. Monthly reports show you leads, cost per lead, and ROI so you can see exactly how campaigns perform.
Do you design landing pages for PPC campaigns?
Yes. We can create dedicated landing pages optimized for conversions with clear messaging, strong calls-to-action, and tracking in place. Better landing pages usually mean better ROI from the same ad spend.
Are PPC contracts long-term, or can we start with a shorter engagement?
We don’t rely on long-term contracts to keep clients. Most businesses start with a 3–6 month engagement to build and optimize campaigns, and stay because they see consistent results and transparent reporting.