26 years in business
Google Ads Certified Team
Transparent reporting with no long-term contracts
Serving Oklahoma City Businesses and Clients nationwide
The PPC Problems We Get Hired to Fix
Many businesses invest in paid advertising but struggle to understand whether their campaigns are producing meaningful results. Common challenges include:
- Spending on Google Ads without knowing which campaigns generate leads
- Receiving clicks but not enough qualified inquiries or customers
- Working with an agency that launches campaigns but provides limited ongoing support
- Wasting budget on irrelevant keywords, audiences, or placements
- Sending paid traffic to a homepage instead of a focused landing page
- Lacking clear reporting on leads, cost per lead, and return on ad spend
A PPC audit helps identify where your advertising budget is being lost and what changes can improve campaign performance.
What Is PPC, and How Does It Grow Your Business?
Pay-per-click advertising allows businesses to place targeted ads in front of potential customers when they are searching, browsing, or engaging online. Google Ads captures active search demand, while platforms like Meta help reach specific audiences based on interests, behaviors, demographics, and location.
Successful PPC campaigns depend on more than ad placement. Keyword targeting, ad quality, landing page experience, conversion tracking, and ongoing optimization all influence campaign performance and cost.
Google Search, Display & Shopping Campaign Management
Google Ads helps your business reach people actively searching for your products or services. Back40 Design creates and manages campaigns based on your goals, audience, competition, and available budget.
Search, Display, and Shopping Campaign Setup
We create structured campaigns designed around your services, products, locations, and customer search behavior. Each campaign is organized to support better budget control and performance tracking.
Performance Max & Multi-Channel Paid Search Strategy
Performance Max campaigns help businesses reach customers across multiple Google channels, including Search, Display, Shopping, YouTube, and Maps. We use these campaigns when they align with your goals and available data.
Brand Protection Campaigns
Brand campaigns help protect your search visibility by keeping your business top of mind when customers search for your company name.
Dedicated Landing Page Creation
Paid traffic performs better when visitors reach a page built around their search intent. We create focused landing pages designed to answer questions and encourage conversions.
Conversion Tracking & Pixel Implementation
We configure tracking for important actions such as calls, form submissions, purchases, and other conversion points so decisions are based on business results.
Budget Allocation & Bid Strategy
Campaign budgets and bidding strategies are aligned with your goals, competition, industry, and performance data.
Ongoing Optimization & Performance Reporting
We review campaign data regularly and optimize keywords, audiences, ads, bids, and landing pages while providing transparent performance reporting.
Meta (Facebook & Instagram) Ad Management
Meta advertising helps businesses reach potential customers through audience targeting based on demographics, interests, behaviors, and location. These campaigns are effective for lead generation, awareness, promotions, and remarketing.
Audience Segmentation Strategy
Building audiences from your customer list, website visitors, and lookalikes of your best customers, so the budget reaches people most likely to convert.
Creative Ad Design and Copywriting
Developing ad messaging and creative concepts designed to connect with your audience and support campaign goals.
Lead Form Campaign Setup
Meta lead campaigns make it easier for potential customers to submit their information directly through Facebook and Instagram.
Pixel Tracking and Event Configuration
Setting up the Meta Pixel and server-side tracking so you can see which ads produce actual leads, not just clicks.
Budget Optimization
Adjusting campaign budget based on performance, audience response, and conversion data.
Campaign Testing and Refinement
Testing different audiences, messaging, creative formats, and campaign settings to identify stronger opportunities.
Retargeting & Remarketing Strategy
Most website visitors need multiple interactions before becoming customers. Retargeting keeps your business visible after someone visits your website, helping bring interested prospects back when they are ready to take action.
Pixel Installation and Configuration
We configure tracking systems required to build accurate remarketing audiences.
Audience Segmentation by Behavior
We group visitors by website activity, pages viewed, completed actions, and buying intent.
Multi-Network Remarketing Campaigns
We create campaigns across platforms such as Google Display Network, YouTube, Facebook, and Instagram.
Sequential Ad Messaging
We show different messages based on where visitors are in the decision process.
Conversion Tracking and Attribution Analysis
We measure how remarketing campaigns contribute to leads and conversions.
Landing Page Design & Conversion Optimization
A paid click is only valuable when it leads to action. Landing pages should match the advertisement, answer visitors’ questions, and guide users to contact your business.
Custom Landing Page Design
We create focused landing pages designed around specific campaigns, audiences, and conversion goals.
Conversion-Focused Copywriting
Clear messaging helps visitors understand your offer, value, and next step.
Strategic Form Development
We design forms that collect important customer information while reducing unnecessary barriers.
Lead Qualification Structuring
Campaign pages can be structured to attract better-fit prospects and improve lead quality.
A/B Testing Across Variations
Testing different page elements helps identify improvements based on real visitor behavior.
Ongoing Performance Optimization
Campaign data, conversions, and user engagement guide landing page updates.
How PPC Pricing and Budgets Work
PPC investment includes both advertising spend paid to platforms and management costs for strategy, setup, optimization, tracking, and reporting.
Your budget depends on factors such as industry competition, campaign goals, target audience, average cost per click, and expected lead value.
Most campaigns require an initial 3 to 6 month period to collect data, refine targeting, and improve performance.
What You Get and What You Are Not Locked Into
- No long-term contracts after the initial campaign build period
- Transparent reporting on leads, cost per lead, and return on investment
- Full ownership of your Google Ads and Meta accounts and campaign data
PPC Results for Oklahoma Businesses
Paid advertising success is measured through business outcomes, not just impressions and clicks.
Ongoing Performance Optimization
We created a dedicated PPC landing page to support conversion-focused advertising.
Add verified campaign results including leads, conversions, or cost-per-lead improvements.
Wholesale Gift Show and Biloxi Wholesale Campaign Results
Meta campaigns supported event promotion through targeted advertising and audience engagement.
Add verified impressions, clicks, registrations, or engagement results.
Search and Lead Generation Results
Add a verified PPC case study showing measurable improvements such as lead growth, cost-per-lead reduction, or return on ad spend.
Industries We Serve
Back40 Design supports paid advertising campaigns for businesses across Oklahoma City and nationwide, including home services, construction, healthcare, professional services, manufacturing, retail, events, restaurants, real estate, and ecommerce.
Serving Oklahoma — From OKC to Every Corner of the State
From Oklahoma City and Tulsa to communities throughout the state, Back40 Design helps Oklahoma organizations build stronger websites, improve online visibility, and support long-term growth.
Frequently Asked Questions
What platforms do you manage PPC campaigns on?
We manage campaigns on Google Ads (Search, Display, Shopping), YouTube, and Meta platforms (Facebook & Instagram). We can also advise on LinkedIn or other channels when appropriate for your audience.
How do you determine the right PPC budget for my Oklahoma business?
We consider your industry, competition, goals, and average cost-per-click (CPC) in your market. From there, we propose a budget that can realistically generate enough clicks and conversions to test and grow your campaigns.
Can you audit my existing Google Ads or Meta Ads account?
Yes. We offer PPC audits that review account structure, keywords, ad copy, targeting, landing pages, tracking, and wasted spend. Then we recommend improvements – or manage the account for you.
How do you track whether PPC campaigns are working?
We set up conversion tracking for form fills, calls, online purchases, and other key actions. Monthly reports show you leads, cost per lead, and ROI so you can see exactly how campaigns perform.
Do you design landing pages for PPC campaigns?
Yes. We can create dedicated landing pages optimized for conversions with clear messaging, strong calls-to-action, and tracking in place. Better landing pages usually mean better ROI from the same ad spend.
Are PPC contracts long-term, or can we start with a shorter engagement?
We don’t rely on long-term contracts to keep clients. Most businesses start with a 3–6 month engagement to build and optimize campaigns, and stay because they see consistent results and transparent reporting.