26 years in business, designer-owned since 2000
White hat SEO only, no shortcuts that put your domain at risk
Transparent reporting with no long-term contracts
Serving Oklahoma City Businesses and Clients nationwide
Why Isn't Your SEO Working?
- Stuck on page two while competitors with weaker offers rank above you
- Ranking well in Google, yet never mentioned when someone asks ChatGPT or reads an AI Overview
- Traffic slipped after an algorithm update, or after AI answers pushed organic listings further down the page
- Thin or outdated pages that earn neither rankings nor citations
- Technical issues quietly capping what the rest of your marketing can do
- An agency sending monthly activity reports that never connect to actual growth
If two or more describe your situation, an audit will tell you which one is costing you most.
How SEO Is Changing
Position one used to be the whole goal. Now Google often writes the answer at the top of the page, and your visitor gets what they came for without ever reaching your site. A term you rank for can be sending you almost nothing if the answer above it never names you.
SEO for AI Search: AI Overviews, ChatGPT, and Perplexity
Buyers ask ChatGPT before they ask Google. If your brand is missing from those answers, you are invisible while someone builds a shortlist. Google confirmed in May 2026 that its AI features run on core Search systems, so getting cited is SEO done well, not a separate discipline.
Clear Answers Placed Where Readers Find Them First
Every page answers its question up front, which wins featured snippets and gives AI a passage clean enough to lift.
Question-Based Structure and Clean Heading Hierarchy
Pages built around real buyer questions, with a logical H1 to H6 structure that engines can map instead of parse
Structured Data and Entity Clarity
Organization, Service, FAQ Page, and Review schema with sameAs links, so engines know what you do and who you are.
Topical Depth Instead of One-Off Pages
Clusters, not single pages. A main page plus internally linked articles covering the subtopics, because depth signals a real source.
Consistent Entity Signals Across the Web
Name, address, phone, and leadership details matching everywhere. An entity a model cannot resolve is an entity it will not name.
Third Party Citations and Brand Mentions
AI engines cross-check. Press coverage, industry publications, and review platforms corroborate your claims, which is why mentions are SEO work.
Prompt Testing to See Who AI Actually Cites
We run your priority questions through AI Overviews and ChatGPT to record who gets named. Rankings will not show you this.
Technical SEO Audit & Website Performance Optimization
Before you can grow organic traffic, your website must be technically sound. Search engines prioritize websites that are fast, secure, crawlable, and structured correctly. Even the best content will struggle to rank if technical issues are holding your site back.
Back40 begins every Organic SEO Growth strategy with a comprehensive Technical SEO Audit to uncover hidden barriers that impact visibility and performance.
- Full website crawl and indexability analysis
- Site speed and Core Web Vitals optimization
- Mobile usability review
- Structured data and schema implementation
- URL structure and internal linking evaluation
- XML sitemap and robots.txt optimization
- Broken links, redirects, and error cleanup
Content Optimization for Search and AI Visibility
Publishing is the starting line. A page stuck on position eleven is rarely short of words. It usually lacks intent alignment, internal links, or a reason to be trusted over the 10 pages above it.
Search Intent Research and Keyword Mapping
One keyword, one page, one purpose. This stops three of your own pages from competing for the same term.
Heading Structure Optimization
We rebuild the H1 to H6 hierarchy so each page has one clear subject. Unglamorous work that consistently moves rankings.
Internal Linking Strategy
Deliberate paths from your strongest pages to the ones that need authority, with descriptive anchor text instead of click here.
Content Gap Analysis Against Competitors
We find the questions ranking sites answer, and you do not. Proven demand makes these the cheapest wins available.
Schema Markup Enhancements
Structured data for services, FAQs, articles, and reviews, validated. Rich results lift click-through rate at the same position.
Metadata Optimization for Click-Through Performance
Titles and descriptions are the only SEO elements most searchers read. We rewrite them for intent, then measure the change.
Ongoing Refinement Based on Real Data
Monthly Search Console and GA4 reviews find pages that slipped or sit close to page one. Maintained pages hold better.
Local SEO for Oklahoma Businesses
We’ve worked out of Edmond since 2000. Long enough to know that ranking in Oklahoma City and ranking in Yukon are two different problems. A local business can show up in three places now, and they don’t work the same way. The map results run on your Google Business Profile and your reviews. Organic listings under the map run on your own service and city pages, and on whether anyone local bothers to link to you. Then there’s the AI answer above both, which pulls from fewer sources than either and regularly names businesses the map never shows
Off Page Authority and Link Building
Everything above happens on your site. Rankings and AI citations also depend on whether other credible sources treat you as a reference, and AI engines cross-check who else talks about you. This is the slowest signal to build and the hardest to copy.
Earned Links From Credible, Relevant Sites
Links from sites with real authority in your industry. No purchased networks, no schemes that trigger a manual action.
Digital PR and Thought Leadership Placement
We place your expertise in the publications and associations your buyers already read, earning links, mentions, and referral traffic.
Editorial Reach Through Edmond Outlook
For Oklahoma clients, our own magazine reaches roughly 145,000 readers per issue. Where there is a real story, we tell it.
Toxic and Spammy Backlink Cleanup
Inherited link profiles often carry damage from a previous agency. We audit referring domains and clean up what looks manipulative.
Building the Third-Party Signals AI Engines Trust
Unlinked brand mentions now carry weight. Consistent references across credible sources raise the odds AI names you accurately.
How Long Does SEO Take, and What Does It Cost?
The question everyone wants answered before the first call, so here is the straight version.
Timeline. Early movement usually lands within a few months, technical fixes first, then rankings on lower competition terms. Stronger compounding growth is evident over 6 to 12 months. Anyone promising page one in thirty days is targeting terms nobody searches.
What drives cost. Four things, in order: how competitive your market is, how healthy your site is at the start, how much content needs creating versus optimizing, and how large the authority gap is.
Versus paid ads. PPC stops the day you stop paying. Organic takes longer to start and keeps working after the invoice clears. Most clients run both, paid for immediate leads while organic builds underneath.
What You Get and What You Are Not Locked Into
- White hat methods only. Nothing that risks a penalty, ever.
- Transparent monthly reporting on organic traffic, keyword rankings, leads, conversions, and AI visibility.
- Month-to-month engagement. No long-term contract required. We would rather earn the next month than trap you in it.
SEO results for real businesses
- Law Firms
- Oklahoma City, OK
Acuña Law is a bilingual personal injury law firm serving clients throughout Oklahoma, providing legal represe…
- Landscaping
- Oklahoma City, OK
Nelson Landscaping is one of the largest design+build landscape companies serving residential and commercial c…
- Contractors
- Oklahoma City, OK
Okie Solar is a family-owned and locally operated solar provider based in Oklahoma City. Committed to sustaina…
Industries we serve nationwide
Home services and contractors, construction, healthcare, manufacturing and industrial, law firms, professional services, nonprofits, restaurants, financial services, real estate, and ecommerce. B2B or B2C, the framework holds, and the keyword strategy changes.
Serving Oklahoma — From OKC to Every Corner of the State
From Oklahoma City and Tulsa to communities throughout the state, Back40 Design helps Oklahoma organizations build stronger websites, improve online visibility, and support long-term growth.
Frequently Asked Questions
What’s the difference between local SEO and organic SEO?
Local SEO focuses on map results and geographic searches, while organic SEO focuses on standard search results across cities, states, or even countries. Organic campaigns are ideal for businesses targeting a wider or national audience.
Can you help my business rank outside of Oklahoma?
Yes. We create national and regional SEO strategies that target broader keywords, multi-location content, and industry-specific topics, helping you reach customers across multiple states or nationwide.
What’s included in an organic SEO campaign with Back40?
Our campaigns typically include technical SEO audits, keyword research, on-page optimization, content creation, internal linking, and ongoing performance tracking through monthly reports.
How long does organic SEO take to show results?
Organic SEO is a long-term investment. Most businesses see early movement in a few months, with stronger rankings and traffic growth over 6–12 months and beyond, depending on competition and content depth.
Can you work with my existing content or do we need to start over?
We can optimize your existing content, expand what’s working, and create new pages where needed. Often, improving what you already have is the quickest path to better rankings.
How do you measure SEO success?
We look beyond just keyword rankings. Success is measured through organic traffic, qualified leads, conversions, and revenue, along with visibility for your most important pages and topics.